Key Promotional Accounts Manager
About this opportunity
Job Description Summary
The Key Promotional Accounts Manager is responsible for driving sustainable growth by developing and executing strategic account plans for national key customers. The role ensures alignment with corporate strategy while delivering profitable business outcomes and strengthening long-term partnerships with key stakeholders.
Additionally, the role supports the effective implementation of the company’s Key Pharmacy Strategy across the assigned territory, ensuring consistent and compliant execution of commercial initiatives.
Job Description
The Key Promotional Accounts Manager is responsible for driving sustainable growth by developing and executing strategic account plans for national key customers. The role ensures alignment with corporate strategy while delivering profitable business outcomes and strengthening long-term partnerships with key stakeholders.
Additionally, the role supports the effective implementation of the company’s Key Pharmacy Strategy across the assigned territory, ensuring consistent and compliant execution of commercial initiatives.
Major Accountabilities
1. Strategic Account Management
Develop and execute annual and seasonal account plans aligned with company strategy
Identify and drive new business growth opportunities across key accounts
Build and maintain strong relationships with national pharmacies and wholesalers
Position the company as a trusted business partner through tailored partnership strategies
2. Business Performance & Analytics
Monitor account performance vs targets and recommend corrective actions where required
Conduct customer performance analysis, SWOT assessments, and business reviews
Prepare and deliver quarterly account reviews, highlighting risks and opportunities
Continuously track and optimize target achievement and commercial effectiveness
3. Commercial Execution & Field Alignment
Ensure execution of promotional activities in line with marketing plans and company policies
Monitor in-field deployment of agreed actions
Coordinate with field teams to ensure consistent and aligned execution at Pharmacy-store level
4. Cross-functional Collaboration
Collaborate closely with Marketing to design and implement customer-specific plans
Partner with Supply Chain to ensure product availability aligned with demand and targets
Align promotional investments with business-driving activities and ROI principles
5. Financial & Operational Management
Contribute to P&L performance at account level
Ensure effective management of budget, promotional investments, and GTN spend
Deliver timely and accurate reports and administrative requirements
6. Governance & Compliance
Ensure all activities comply with company policies, SOPs, and ethical standards
Promote adherence to company values and behaviors in all customer interactions
Key Performance Indicators (KPIs)
Achievement of sales targets (quarterly and annual)
Account-level profitability and P&L performance
Quality and execution of account plans and promotional activities
Compliance with company policies and standards
Role Impact
This is a high-impact commercial role, directly contributing to country-level growth, financial performance, and execution excellence. The position plays a critical role in translating strategy into results at national key account level.
Profile Requirements
Education
University degree in Business, Economics, Marketing, or related field
Postgraduate degree (e.g., MBA) is considered an asset
Experience
Minimum 2 years of experience in Key Account Management within Pharma or FMCG
Proven track record of delivering consistent business growth
Skills
Strong commercial and negotiation skills
Analytical mindset with ability to translate insights into actions
Effective stakeholder management and cross-functional collaboration
High level of ownership and execution focus
Languages
Fluency in English (written and spoken)
Financial Responsibility
Accountable for turnover, budget, and cost management, including promotional investments
Organizational Impact
Key contributor to delivery of strategic, financial, and organizational objectives at country level
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 440 comparable Manager Marketing roles across 108 biopharma companies.
Salary context
114 of 440 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 440 comparable roles
+ 45 more countries
Seniority mix
440 of 440 peers have a known seniority level
Therapeutic area mix
100 of 440 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.