GlaxoSmithKline GmbH & Co. KG Posted October 8, 2026

Key Account Manager (m/w/d) – General Respiratory Standort: Südbayern

Munich, Germany Full time
Marketing Respiratory Manager
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GlaxoSmithKline GmbH & Co. KG is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

DEUTSCHE VERSION

Key Account Manager (m/w/d) – General Respiratory

Standort: Südbayern

Gemeinsam Krankheiten früher erkennen und verhindern

Bei GSK vereinen wir Wissenschaft, Technologie und Talent, um Krankheiten zuvorzukommen. Unser Ziel ist es, durch innovative Arzneimittel, Impfstoffe und Gesundheitslösungen das Leben von Milliarden Menschen positiv zu beeinflussen.

Für unser Team General Respiratory in Südbayern suchen wir eine engagierte, strategisch denkende und kundenorientierte Persönlichkeit als Key Account Manager (m/w/d).

Ihre Rolle

Als Key Account Manager (m/w/d) übernehmen Sie die Verantwortung für strategische Kundenbeziehungen innerhalb Ihres Gebiets. Sie entwickeln nachhaltige Account-Strategien, identifizieren Chancen zur Verbesserung der Patientenversorgung und arbeiten eng mit internen und externen Partnern zusammen.

Sie verstehen die Bedürfnisse Ihrer Kunden und entwickeln gemeinsam mit internen Fachbereichen Lösungen mit messbarem Mehrwert.

Ihre Aufgaben

Entwicklung und Umsetzung strategischer Account-Pläne.

Aufbau langfristiger und vertrauensvoller Beziehungen zu relevanten Stakeholdern im Gesundheitswesen.

Analyse von Kunden-, Markt- und Versorgungsbedarfen zur Identifikation von Chancen und Potenzialen.

Enge Zusammenarbeit mit Medical Affairs, Market Access, Marketing und Vertrieb.

Umsetzung kundenorientierter Projekte zur Verbesserung des Patientenzugangs und der Versorgungsqualität.

Nutzung digitaler und hybrider Kommunikations- und Interaktionskanäle.

Verantwortung für eine strukturierte und datenbasierte Gebietsplanung.

Sicherstellung der Einhaltung aller Compliance- und Qualitätsstandards.

Das bringen Sie mit

Wir wissen, dass Karrierewege unterschiedlich verlaufen. Wenn Sie überzeugt sind, einen Mehrwert für diese Rolle zu schaffen, freuen wir uns auf Ihre Bewerbung, auch wenn Sie nicht jede einzelne Anforderung erfüllen.

Idealerweise verfügen Sie über

Erfahrung im Key Account Management, Vertrieb, Market Access, Customer Partnership Management oder vergleichbaren Funktionen.

Erfahrung in der Pharmaindustrie, Biotechnologie, Medizintechnik, im Gesundheitswesen oder in einer vergleichbaren Branche.

Ausgeprägte Kommunikations- und Stakeholder-Management-Fähigkeiten.

Analytisches Denkvermögen sowie die Fähigkeit, datenbasierte Entscheidungen zu treffen.

Erfahrung in der Zusammenarbeit mit verschiedenen Fachbereichen.

Sehr gute Deutschkenntnisse sowie gute Englischkenntnisse.

Führerschein Klasse B und Reisebereitschaft innerhalb des Gebiets.

Zusätzlich von Vorteil

Erfahrung im Bereich Atemwege, Specialty Care, Immunologie oder Impfstoffe.

Kenntnisse des deutschen Gesundheitssystems und/oder Market Access.

Erfahrung mit Krankenhäusern, Versorgungsnetzwerken oder strategischen Accounts.

Erfahrung mit Omnichannel Engagement oder digitalen Kundenlösungen.

Projektmanagement- oder strategische Planungserfahrung.

Warum GSK?

Arbeiten in einem wertschätzenden und inklusiven Umfeld.

Direkter Beitrag zur Verbesserung der Patientenversorgung.

Zusammenarbeit mit erfahrenen Experten unterschiedlichster Fachrichtungen.

Individuelle Entwicklungs- und Weiterbildungsmöglichkeiten.

Teil einer Unternehmenskultur, die Vielfalt, Chancengleichheit und Zugehörigkeit aktiv fördert.

Vielfalt & Inklusion

Wir sind überzeugt, dass unterschiedliche Perspektiven zu besseren Entscheidungen, mehr Innovation und besseren Ergebnissen für Patienten führen. Daher begrüßen wir Bewerbungen unabhängig von Alter, Geschlecht, ethnischer Herkunft, Religion, sexueller Identität, Behinderung oder persönlichem Hintergrund. Bewerberinnen und Bewerber mit Unterstützungsbedarf im Recruiting-Prozess sind ausdrücklich eingeladen, uns anzusprechen.

Key Account Manager (m/f/d) – General Respiratory

Location: South Bavaria, Germany

Help us get ahead of disease together

At GSK, we unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of billions of people through innovative medicines, vaccines and specialty healthcare solutions.

We are looking for a strategic and customer-focused Key Account Manager to join our General Respiratory team in South Bavaria. In this role, you will work closely with healthcare professionals, healthcare organizations, and internal cross-functional teams to improve patient outcomes and create sustainable value for customers and the healthcare system.

The Role

As a Key Account Manager, you will act as a trusted partner to key customers and stakeholders across your territory. You will develop strategic account plans, identify opportunities to improve patient care, and collaborate across functions to deliver meaningful solutions.

Success in this role requires curiosity, business acumen, relationship-building skills, and a commitment to understanding customer and patient needs.

Key Responsibilities

Develop and implement strategic account plans aligned with customer and business priorities.

Build trusted relationships with healthcare professionals, healthcare organizations, and other relevant stakeholders.

Identify patient, customer, and healthcare system needs and translate insights into meaningful actions.

Work closely with Medical Affairs, Market Access, Marketing, and Commercial colleagues to deliver coordinated customer solutions.

Analyze customer and market insights to identify opportunities and inform account strategy.

Lead account-specific projects and initiatives that support improved patient access and customer outcomes.

Utilize digital and omnichannel engagement approaches to enhance customer experience.

Ensure all activities are conducted in accordance with compliance and ethical standards.

What We Are Looking For

We recognize that talent comes from many different backgrounds and experiences. If you believe you can contribute to this role, we encourage you to apply even if you do not meet every requirement listed below.

Preferred Qualifications

Experience in Key Account Management, Sales, Market Access, Customer Partnerships, Healthcare Management, or related commercial roles.

Experience within pharmaceuticals, healthcare, biotechnology, medical devices, healthcare consulting, or related industries.

Ability to build and maintain strong stakeholder relationships.

Strong analytical and problem-solving skills.

Experience collaborating across multiple teams and functions.

Excellent communication skills in German and English.

Valid driver's licence and willingness to travel within the territory.

Additional Experience That May Be Beneficial

Respiratory, Specialty Care, Immunology, Vaccines, or Hospital experience.

Market Access or healthcare system knowledge.

Experience working with healthcare institutions, networks, or regional accounts.

Omnichannel engagement experience.

Strategic account planning and project leadership.

Why Join GSK?

Work within a collaborative and inclusive culture.

Contribute to improving patient outcomes.

Partner with highly skilled colleagues across multiple disciplines.

Access ongoing learning, coaching, and career development opportunities.

Be part of a company committed to diversity, equity, inclusion, and belonging.

Inclusion Statement

At GSK, we believe that diversity drives innovation and better outcomes for patients. We welcome applications from people of all backgrounds, experiences, identities, and perspectives. If you require any reasonable adjustments during the recruitment process, please let us know.

Skills

Business Planning, Data to Insights, Digital Fluency, Launch Excellence, Scientific Literacy, Strategic Planning

Germany Salary Range / Gehaltsbandbreiten Deutschland: EUR 59,175 to EUR 98,625For positions covered by collective bargaining, employment conditions and remuneration are determined by the applicable collective agreements for the chemical industry as well as internal policies. More detailed information on compensation will be provided during the recruitment process. Depending on the role and internal policies, the position may also be eligible for a bonus (if applicable and based on defined, non-discretionary criteria) and/or awards for exceptional performance (granted at the employer’s discretion). All benefits arising from the applicable collective bargaining agreement, such as holiday allowance and additional paid time off, will be provided in full, in accordance with that agreement and German law. Other benefits may also be offered, which may include health & wellbeing benefits, pension plan and paid parental leave & care of family member leave.Für tarifgebundene Positionen richten sich Beschäftigungsbedingungen und Vergütung nach den jeweils geltenden Tarifverträgen der chemischen Industrie sowie internen Richtlinien. Weiterführende Informationen zur Vergütung werden während des Einstellungsprozesses zur Verfügung gestellt. Abhängig von der Rolle und internen Richtlinien kann die Position u.a. auch einen Bonus und Awards für außergewöhnliche Leistungen beinhalten. Ergänzend zu den tarifvertraglichen Leistungen, wie z.B. Urlaubsgeld und zusätzlichen Freistellungstagen, können weitere Benefits angeboten werden, beispielsweise eine Altersvorsorge, Health & Wellbeing Benefits sowie bezahlte Elternzeit und Pflegezeit.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at DE.Contact-Recruitment@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to ethnicity , colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Job details

Seniority
Manager
Function
Marketing
Therapeutic area
Respiratory
Location
Munich, Germany
Employment type
Full time

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 510 comparable Manager Marketing roles across 115 biopharma companies.

510Comparable roles tracked
469Currently active
115Companies hiring similar roles
51Countries represented

Salary context

130 of 510 peers report a salary range (USD, annualized)

Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.

This roleSubject Not listed on this posting
Lowest disclosed · MBA Marketing Summer Associate · Pfizer $88,500/yr – $147,500/yr
Highest disclosed · Senior Manager, Patient Marketing (Boston/Hybrid) (Boston, MA, US) · Servier $147/hr – $168/hr (≈ $305,760–$349,440/yr)
Peer group range $118,000 – $327,600 (median $181,500)

Where these roles are based

Top locations among the 510 comparable roles

United States203
China47
Japan41
India39
Canada14
United Kingdom14

+ 45 more countries

Seniority mix

510 of 510 peers have a known seniority level

Manager362
Associate Director125
Associate23

Therapeutic area mix

112 of 510 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology45
Neuroscience17
Vaccines & Infectious Disease11
Rare Disease10
Immunology8
Cardiovascular / CVRM8
Dermatology & Aesthetics5
Gastroenterology3
Respiratory3
Ophthalmology2

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

100%similar
AstraZeneca Hamburg, Germany Manager
Same function Same therapeutic area Same seniority Same country
85%similar
AstraZeneca District 1, Hồ Chí Minh, Vietnam Manager
Same function Same therapeutic area Same seniority
75%similar
Genzyme Corporation Cambridge, United States Associate Director
Same function Same therapeutic area Adjacent seniority
60%similar
Lilly BAD HOMBURG, Hesse, Germany Manager
Same function Same seniority Same country
60%similar
AstraZeneca Hamburg, Germany Manager
Same function Same seniority Same country
60%similar
Ipsen Pharma GmbH Munich, Germany Manager
Same function Same seniority Same country

Notify me about similar jobs

Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.

How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

100%
Brand Manager (m/w/d) - Respiratory
AstraZeneca · Hamburg, Germany · Manager
Function Therapeutic area Seniority Country
60%
Consumer Marketing Manager (m/w/d)
Lilly · BAD HOMBURG, Hesse, Germany · Manager
Function Therapeutic area Seniority Country
60%
Brand Manager (m/w/d) Oncology (GI-Cancer)
AstraZeneca · Hamburg, Germany · Manager
Function Therapeutic area Seniority Country
60%
Senior Manager, Content Specialist Germany (m/f/d)
E.R. Squibb & Sons,L.L.C. · Munich, Germany · Manager
Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.