Hematology Brand Manager
About this opportunity
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work, but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
Hematology Brand Manager
Overview:
As a Brand Manager, you will be responsible for developing and implementing brand strategies and tactics to successfully launch a key product in the Mexican market. You will work closely with cross-functional teams, Key Opinion Leaders (KOLs), and regional teams (LATAM & Global) to ensure the effective execution of business and marketing plans.
Key Responsibilities:
Develop and execute brand strategies aligned with business objectives.
Lead and implement a multi-channel strategy to maximize product impact.
Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
Manage allocated budgets for marketing campaigns and commercial activities.
Monitor product performance using key metrics and make strategic adjustments as needed.
Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.
Qualifications:
1+ years of marketing experience, preferably as a Brand Manager (desirable).
Previous experience in sales or as a Sales Representative (desirable).
Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
Analytical skills and strategic thinking.
Excellent communication skills in Spanish and English.
Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).
Preferred Skills & Competencies:
Experience in launching new products.
Knowledge of the therapeutic area.
Ability to work under pressure and navigate ambiguity.
Strong leadership, project management, and decision-making skills.
Innovative mindset with a willingness to take calculated risks to enhance the customer experience.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 734 comparable Manager Marketing roles across 130 biopharma companies.
Salary context
178 of 734 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 734 comparable roles
+ 50 more countries
Seniority mix
734 of 734 peers have a known seniority level
Therapeutic area mix
157 of 734 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.