辉瑞制药 - GE市场团队负责人-肺癌产品组 - 上海

Own portfolio strategy to maximize business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive BU LC TA and Brand Strategy. Interface with global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

LC Portfolio Management

Lead the development of portfolio strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management

Lead the TA growth initiatives

Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment

Interface with global to gain support

Forecast portfolio performance and track progress towards target

Prepare report for internal communication

Organization Effectiveness and People Development

Assist MKT Director to develop effective team structure to support the growth of business

Assist MKT Director to establish competency requirement for marketing position and performance standard for the major market programs

Develop subordinates through coaching and training programs to deliver results

Resource Management

Lead team in the TA portfolio (or big strategic brand) budget planning and control

Allocate and manage in BU portfolio budget and evaluate P&L

Accountable

Lead portfolio strategies and plan

Review and actively contribute to brands plan and A&P allocation

Lead the review of product life cycle management strategy with cross function team.

Review the key Campaigns Development and execution

Lead the OP plan and work with SFE on target, FTE allocation

Interface with global to gain support on relevant TA or brand

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English

7 or above years marketing experience with above 18 months Marketing Manager and people manager experience

Expect candidates to demonstrate these competencies (people manager roles):

Demonstrates business acumen

Acts decisively

Seizes accountability

Holds people accountable

Grows-others

Leads change

Self-awareness

Commits to “One Pfizer”

Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

Marketing , Customer and Competitor Insight

Marketing Execution

Strategic and Operational Business/Marketing Planning

Data analysis, interpretation and communications

Performance and Program Metrics

Exceptional interpersonal skills

Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)

Exceptional prioritization –among/across brands, resource-constrained context;

Vendor management

Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on  Pfizer Careers .


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