About this opportunity
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MAIN FOCUS AND MISSION:
To plan, execute, and optimize digital marketing initiatives aligned with brand strategies, enhancing HCP engagement and maximizing brand value.
The overall omnichannel strategy and governance are led by a dedicated Omnichannel Lead in another department.
ROLE & RESPONSIBILITIES:
1.Digital Campaign Planning & Execution
• Plan and execute brand-specific digital initiatives, including:
HCP websites, email campaigns, eDetailing, video content, and other digital assets
• Collaborate closely with Product Managers to deploy integrated digital campaigns
2. Digital Channel & Content Management
• Manage and update product websites and membership-based digital platforms
• Coordinate content development with external agencies and vendors
• Ensure content quality and compliance with regulations and industry codes
3. Data Analytics & Performance Optimization
• Define and track KPIs for digital initiatives
• Analyze engagement and performance data and provide actionable insights
• Continuously improve digital activities through PDCA cycles
4. Collaboration with Omnichannel Lead
• Execute digital initiatives in alignment with the overall omnichannel strategy and guidelines defined by the Omnichannel Lead
• Share insights, data, and field feedback to support omnichannel optimization
5. Cross-functional & External Collaboration
• Work closely with Sales, Medical, S&P, IT, and external partners
• Support evaluation and implementation of new digital tools and solutions (at requirement-definition level)
YOUR PROFILE:
Advanced degree in business, medical or life-science
Hard skills/ Expertise:
• Preferably 10+ years of experience in the pharmaceutical industry, including relevant commercial and/or digital marketing functions
• At least 3 years of experience in a marketing function within the pharmaceutical industry
• Proven experience in omnichannel strategy execution and digital promotion
• Working knowledge of AI applications and their practical use in digital marketing
• Strong analytical capabilities with the ability to translate data into actionable business insights
• Business-level proficiency in English, both written and spoken
Soft skills:
• Strong leadership in driving cross-functional collaboration and aligning stakeholders behind shared business objectives
• Strategic mindset with the ability to prioritize, make sound decisions, and solve complex problems in a fast-changing environment
• Customer-centric leadership with a strong focus on HCP needs, user experience, and business impact
• Ability to influence, build trust, and lead change across diverse internal and external stakeholders
• Continuous learning agility with the ability to coach others and foster innovation through emerging digital trends and technologies
Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.
At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 443 comparable Manager Marketing roles across 92 biopharma companies.
Salary context
113 of 443 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 443 comparable roles
+ 45 more countries
Seniority mix
443 of 443 peers have a known seniority level
Therapeutic area mix
106 of 443 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.