CV&T-Brand Manager-Plozasiran-Shanghai
About this opportunity
Job Title: Brand Manager / Senior Brand Manager (BM/SBM) – Patient Activation, Redemplo
About the Role
We are looking for a BM / SBM to lead the patient activation program for Redemplo. This role sits within Central Marketing and is accountable for designing, launching, and optimizing initiatives that engage patients, drive activation, and deliver measurable business impact in a consumer-oriented environment.
Key Responsibilities
Develop consumer-centric insights to identify patient journey barriers and opportunities for engagement
Lead the design and execution of patient-facing programs across digital and omnichannel touchpoints
Partner with cross-functional teams (Medical, Sales, Digital, OCE, Legal/Compliance, Agencies) to deliver integrated activation campaigns
Manage agency and vendor relationships, budgets, and timelines
Define KPIs, track performance, and translate results into actionable recommendations and optimization plans
Ensure all activities comply with applicable regulatory, promotional, and ethical standards
Champion a consumer mindset and customer-first approach within the team
Qualifications
Bachelor's degree in Marketing, Business, Life Sciences, or a related field
3+ years of experience in marketing, preferably in Central Marketing or brand management
Proven experience in a consumer company or in a pharmaceutical company with consumer-oriented products (e.g., GLP-1 related products, inclisiran, OTC, omega-3/fish oil, or similar)
Strong understanding of patient/consumer engagement, digital marketing, and omnichannel activation
Demonstrated ability to manage cross-functional projects and multiple stakeholders
Strong analytical skills and data-driven decision-making
Excellent communication and presentation skills in English; proficiency in Chinese is an asset
Ability to work in a fast-paced, dynamic environment
Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.