Country Brand Lead (Vaccines)

Role Description

The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.

Key Responsibilities

Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines position among HCPs community and public.

Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments

Leads external interaction with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration

Drive innovation in a highly dynamic and competitive market by challenging the status quo

Integrate digital solutions and omnichannel approaches to create exceptional customer experience

Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal

Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs

Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations

Develop new KOLs and engage existing KOLs to sustain strong networking and market development

Establishes strong working relationships at Local and Regional and across functions

Lead training for Customer Facing Team on product positioning and strategies

Key Accountabilities/Deliverables

Accountable

Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.

Tactical Plan: Detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget

Work closely with relevant cross functional team to develop and execute brand assess & affordability plan

Develop Brand Op Plan, Long-range forecasting, LE, influence brand target and brand A&P allocations

Active prioritization, allocation, and execution of country brand budget; making trade off decisions based on the best ROI for the business

Monthly commercial performance insights; opportunities and risks assessment in line with market evolution

Campaign Development:  Adapt regional/global content to specific country needs

Promotional Meetings:  Speaker identification, drive content and manage compliance review of materials

Validate brand-specific messages, design training (w/medical, regulatory)

FF capability building through insights and training (with Sales Managers/ trainers)

Qualifications:

At least 5-year pharmaceutical experience with at least 3 years in Marketing

Bachelor’s Degree in Pharmaceutical Science, medical science with MBA desired

Vaccine or Infectious diseases therapeutic experience preferred

TECHNICAL SKILLS REQUIREMENTS

Marketing and Strategic Planning Excellence

Operational Excellence

Customer Centricity

Track record of strong marketing execution

Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)

Resilient- responds to change with agility and optimism and innovation Effective prioritization among/across brands in a resource-constrained environment

Good Interpersonal & leadership skills

Proficiency in English and local language and tech savvy (AI as advantage)

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on  Pfizer Careers .

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