Channel Engagement - Marketing Manager 新业极市场经理
About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
您将有机会：
1. 机会点发掘与策略制定
- 负责各领域策略制定，并结合产品共性和全程连续性管理形成策略整合
- 服务向院内外高效协同延伸，贯穿策略规划、项目设计与动作落地全过程，持续提升所负责领域的规范治疗。
- 通过真实世界数据洞察和实践，发现规范治疗管理机会点并制定关键策略行动
- 结合管线特点，探索高质量院内合作助力规范治疗落地(包括但不限于高质量科普、RWD等)
2. 建立管理方法与目标交付
- 基于真实世界服务数据，标准化规范治疗与管理洞察，及时洞悉机会与挑战，迭代关键行动与管理
- 积极探索并打通高效的院内患者管理路径（借助互联网平台、关爱中心等），提升全程规范化管理深度与黏性。
- 主导并参与关键策略及落地效果的沟通对齐，协同CE和卓越管理团队，提升策略动作标准化与运营提效，定期复盘评估项目动作有效性与资源投入产出比（ROI）
3. 市场项目规划与管理
- 制定并推动战略与战术计划，将市场机会转化为具体项目和行动。
- 设计精准信息、目标客户沟通策略及互动计划，联动新业极COE团队持续提升信息传递质量。
- 联动新业极COE，建立 SMART KPI，追踪项目执行效率、资源投入、关键动作和目标完成度。
4. 内部协作与执行落地
- 建立与CE市场部、新业极COE、区域团队的紧密沟通机制，确保目标、策略与战术在总部到区域的高效对齐与一致贯彻。
- 与新业极COE团队紧密合作，沉淀治疗领域共性动作、标准化模板、执行指南和最佳实践，提升区域沟通效率和执行一致性。
- 统筹疾病领域内部及跨部门资源，最大化组织协同效应；通过BP、月度/季度复盘反哺业务决策与行动迭代。
5. 团队协作与人才发展
- 负责团队成员的目标设定、绩效管理、辅导发展和能力建设。
- 作为市场经理，通过矩阵协作影响跨职能团队达成共同目标。
- 完成上级指派的其他相关工作，参与公司重要项目并贡献专业知识和技能。
我们期待您：
Education/Qualifications教育程度/所获资格证书
- 本科及以上学历，医学、药学、市场营销、商业管理等相关专业优先。
Leadership Competencies领导者胜任力
具备跨矩阵团队协同与复杂组织沟通能力，能够引领团队承接新业极战略并推动区域高质量落地。
具备强烈的横向影响力与敏捷变革思维，能打破组织壁垒，高效整合内外部资源并驱动目标达成。
Job Required Competencies岗位所需胜任力
5 年及以上医药行业市场、产品管理、准入、商业运营、患者服务或相关经验；具备跨国药企背景优先。
具备品牌策略、市场活动、项目管理、客户互动和销售工具开发经验。
具备肿瘤、免疫、眼科、血液、肺癌、GI 等相关治疗领域经验者优先；具体要求可按岗位覆盖领域调整。
有院外渠道、DTP、患者服务、HCP/药师赋能、政府/院管协同项目经验者优先。
Travel Frequency出差频率 ： 25% - 50%
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.