Brand Manager

Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives.#LI-Hybrid

Major Accountabilities:Define brand strategy with local management and global marketing, and turn it into clear tactical plansLead Integrated Brand Team and Launch Team content, and drive excellent executionDevelop compliant, high-impact promotional and omnichannel campaignsOwn brand budgets, forecasts and marketing mix to maximise return on investmentGather market and customer insights to spot new growth opportunitiesTrack brand performance and the external environment, and act quickly to stay on courseWork with Medical to engage key centers and opinion leaders and understand the needs of each patient segmentRequirementsA university degree in life sciences, marketing, business or a related fieldAt least 2 years of brand management or marketing experience in the pharmaceutical industryA strong understanding of pharma markets, customers and healthcare systemsA proven track record of building and delivering brand strategies and plansStrong financial skills and experience managing budgetsConfidence leading across functions and managing stakeholders in a matrix organisationA strategic, analytical and data-driven mindsetExperience using digital and AI tools in your day-to-day work