Brand Lead (Dermatology)

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in AbbVie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.

People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team.

Brand Leadership:

Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics

Represent UK Affiliate with Global and Area marketing teams

Communicate strategy and performance to senior local and global leadership

Responsible for marketing budget allocation and overall budget management

Team Leadership:

Lead the marketing function including, personal development, performance management

Creating a high performing cross-functional team culture where the AbbVie way of working can flourish

Coaching marketers to become the best versions of themselves

Developing marketers with stretch in-role assignments to build skills and experience

Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed

Strategy Formulation:

Explore known unknowns with market research that provides meaningful insights to solve challenges

Synthesis of data into insights to determine winning brand strategy in a competitive market

Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team

Tell the story and ‘sell’ the strategy and ambition to the organization

Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution:

Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.

Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.

Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups

Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these

Innovation:

Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team

Qualifications

Capabilities:

Demonstration of a high learning agility and emotional intelligence

Strategic ability: synthesis of insights from data and tell the story

Obsession with insight driven decisions

Demonstrate an understanding of the challenges faced by our customers and patients and responding to this

High impact leadership of a cross functional team and able to excel in a matrix environment

The mindset to set ambitious goals and then innovate to achieve this

Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders

Able to coach, manage and lead through line management and through influencing where there is no direct authority

Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand

Challenging the status quo to improve the ways of working and improving customer value

Experiences:

Relevant strategic and operational experience and proven track record of success

Leadership of marketing team

In-field sales experience

Demonstrated passion for marketing and strategy i.e. completed projects, further education

Previous in field leadership experience would be beneficial

Behaviours:

High EQ & self-awareness

People focused collaborative leader

Curious learner mindset

Excited to lead the x-functional collaboration to solve a complex challenge

Self-starter entrepreneurship

Additional Information

AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html