(Associate) Marketing Manager, Pets (Shanghai, China)
About this opportunity
About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
Job Responsibilities:
Social RED KFS for Brand IMC Campaigns Lead RED/Xiaohongshu KFS strategy and activation as an integral part of brand IMC campaigns, leveraging content, KOL/KOC and platform resources to amplify campaign impact.
Always-on Social & iWOM Building Develop always-on social strategy and content across RED/Xiaohongshu and Douyin/TikTok to continuously build brand relevance, consumer engagement and positive iWOM beyond campaign periods.
Social Commerce Exploration Explore and pilot Douyin/TikTok social commerce opportunities, connecting content, creators and commerce to drive consumer engagement and conversion.
Brand Communication & Content Development Translate brand strategy into compelling consumer communication and develop high-quality content across social, digital and other key touchpoints, ensuring consistency in brand messaging and visual identity.
Agency Management & Budget Planning Lead social/creative agency management and annual budget planning, ensuring effective resource allocation, execution quality and continuous improvement of agency performance.
Job Requirements:
Bachelor degree and above
Approximately 5 to 8 years of relevant experience for the Marketing Manager level.
Approximately 3 to 5 years of relevant experience for the Assistant Marketing Manager level.
Proven experience in social media marketing, brand communication, integrated marketing or digital marketing.
Experience managing social media platforms, content calendars, communication campaigns and external agencies.
Experience in consumer goods, pet care, animal health, healthcare, wellness or other consumer-oriented industries is preferred.
Experience in the pet category or broader health-related categories will be an advantage.
Experience in CRM, consumer lifecycle management or first-party data activation is preferred.
Experience in TikTok/Douyin Commerce, social commerce or content-driven e-commerce is a strong plus
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.