Associate Director, Patient Adherence Solutions (CRM+)
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Job Description
Owns day-to-day adherence operations for assigned brands or therapeutic areas, primarily focused on CRM configuration, companion app management, refill reminders and coordination oversight. Serves as the primary adherence operations contact for assigned brand teams to ensure patients on those brands have a consistent, coordinated adherence experience across all digital and vendor-managed touchpoints.
Key Responsibilities
Points of Collaboration
Manage day-to-day CRM operations for relevant brands: campaign scheduling, workflow monitoring, data quality checks, content updates, and issue resolution
Oversee companion app management for relevant brands: content update coordination, user experience issue tracking, and vendor communication for fixes and releases
Monitor refill coordination program performance for relevant brands: ensuring vendor-managed outreach is meeting refill timing targets and SLAs
Monitor adherence metrics for relevant brands daily and weekly: refill rates, reminder response rates, program enrollment, persistence trends, and drop-off indicators
Execute brand-specific adherence program configurations within the CRM: setting up new campaigns, adjusting outreach rules, and updating content for launches
Coordinate with hub operations teams (Access, Affordability) to ensure adherence touchpoints are sequenced correctly for assigned brands
Flag operational issues and performance gaps to surface CRM workflow failures, vendor SLA misses, and drop-off spikes as they happen
Support post-launch adherence operationalization, including identification of adherence challenges, workflow updates, and program refinement
D, Patient Adherence Operations: Reporting relationship; brand assignments, performance standards, escalation support, vendor strategy input
Brand teams (assigned TA/brands): Brand-specific campaign setup, content updates, launch coordination, and ongoing adherence program optimization
CRM, refill, and counseling vendors: Day-to-day vendor coordination: campaign execution, SLA tracking, issue resolution, data feed management
Hub operations teams (Access, Affordability): Ensuring adherence touchpoints are coordinated with upstream patient support for assigned brands
Patient Acceleration & Insights Ops: Supporting testing and go-live of new adherence capabilities being deployed into production for assigned brands
AD, HUB Metrics and Performance Measurement: Adherence performance data integration into CoE dashboards, metric alignment
DHH: CRM data quality, platform configuration support, integration troubleshooting for assigned brands
Necessary Skills & Competencies
5+ years in biopharma patient services, CRM operations, digital health operations, or adherence program execution
Hands-on CRM experience: campaign management, workflow configuration, data quality monitoring, and issue troubleshooting
Experience managing companion app or digital health tool operations in a production environment
Strong understanding of adherence barriers, including treatment drop-off drivers, patient engagement challenges, and therapy persistence
Strong operational discipline to own daily execution for assigned brands; consistency and reliability are the priority
Vendor coordination skills: managing day-to-day delivery across multiple vendor types, tracking SLAs, and resolving operational issues
Required Education
Bachelor's degree in Business, Marketing, or related field; MBA preferred or equivalent degree
Preferred Skills
5+ years pharmaceutical marketing
Proven ability to innovate and deliver patient support capabilities or innovative solutions that are impactful
Exceptional knowledge of digital trends and technologies that will drive digital audience growth
Experience in planning and managing budgets across channels while achieving high volume growth targets
Ability to work in a fast paced environment with multiple changing priorities
Proven ability to work in a matrixed organization with multiple stakeholders
Required Skills:
CRM Integrations, Customer Loyalty Program, Customer Relationship Management (CRM), Data Analysis, Data Management, Engagement Strategies, Interpersonal Relationships, Liaison Work, Market Access, Retention Strategies, Solutions Design, Strategic Planning, Strategic Thinking, Vendor Communications
Preferred Skills:
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The primary location for this posting is:
USA - Pennsylvania - North Wales (Upper Gwynedd)
Where required by law, the compensation range for this role is provided below.
The salary range for the primary location of this role is:
$142,400.00 - $224,100.00
This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.
Additional location(s) Compensation Information:
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
11/24/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R420186
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 725 comparable Associate Director Marketing roles across 116 biopharma companies.
Salary context
140 of 725 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 725 comparable roles
+ 50 more countries
Seniority mix
725 of 725 peers have a known seniority level
Therapeutic area mix
133 of 725 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.