Associate Director, Market Insights, Oncology and HIV
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Work Your Magic with us! Start your next chapter and join EMD Serono.
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Your Role:
The Associate Director, Market Insights, Oncology and HIV is responsible for recommending, designing, and conducting US market research and leading US competitive intelligence to assess performance/perception, identify opportunities and barriers to use, and provide objective and data-driven recommendations for our in-line HIV and Oncology portfolios – Serostim, Tepmetko, and Bavencio.
Working cross functionally, this position contributes to commercial and brand strategy with US TA leadership through their expertise with customer insights and objectively communicating implications. In partnership with the Analytics and Forecasting counterparts, they will play an integral role in continuing to scrutinize and optimize brand performance – designing and leading research to continuously assess customer use, perceptions, and future use intentions for both EMD Serono and competitor products, thereby enabling Senior Leadership to make optimal, data-driven decisions based on in-depth knowledge of the market, our customers and our products.
This role also leads the development, analysis, and dissemination of competitive intelligence for the markets that our HIV and Oncology products exist in. This role ensures that our businesses utilize timely competitive intelligence to drive cross-functional transparency, alignment, decision-making, and action.
Key Responsibilities:
Provide data-driven strategic insights to HIV and Oncology brand teams & senior leadership and shape brand/commercial strategy and key decisions
Lead end-to-end primary and secondary market research (study design/methodology, instruments, vendor management, analysis, readouts) to solve complex business questions
Synthesize insights across qualitative & quantitative studies, epidemiology, claims/Rx, and other data sources into a business and implications-oriented story; deliver clear reporting on trends, performance, opportunities, gaps, and risks
Integrate customer/market insights into forecasting and key planning assumptions
Drive cross-functional and Global alignment to avoid duplication, ensure US needs/compliance are met, and represent key customer (e.g. patient, HCP) perspectives
Maintain market research best practices and innovation; manage budgets and external vendors/agencies
Lead competitive intelligence monitoring and ethical collection; manage CI agencies; translate competitive activity (including congress coverage) into assessments that inform strategy, tactics, forecasting, and lifecycle plans
This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the position
Who You are:
Minimum Qualifications
Bachelor’s degree
Minimum 6 years of relevant experience in pharmaceutical insights generation including demonstrated ability to compare and recommend appropriate integrated approaches to address business needs
Minimum 4 years of primary market research experience
Minimum 4 years of HIV and/or Oncology product experience
Preferred Qualifications:
Expertise in in-line pharma market research (positioning, messaging, creative, ATU, tracking) and integrated CI/insights (primary + secondary)
Experience running primary CI (KIQs/KITs, vendor selection/management, congress coverage through reporting)
Strong analytical, strategic, forecasting/financial, and PowerPoint storytelling skills
Excellent communication/presentation abilities; able to lead and influence cross-functional teams and manage multiple priorities under tight deadlines
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results
Uphold ethical standards and being honest in all interactions
Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity
Location: Boston, MA, USA (Seaport Office); Hybrid
Travel:
Pay Range for this position: $138,600.00 - $207,800.00
The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here .
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 741 comparable Associate Director Marketing roles across 129 biopharma companies.
Salary context
184 of 741 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 741 comparable roles
+ 48 more countries
Seniority mix
741 of 741 peers have a known seniority level
Therapeutic area mix
153 of 741 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.