Trade Marketing Manager (Bucharest, RO)

Bucharest, RO Type not listed
Marketing Manager
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Servier is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

We are one of the leading generic pharmaceutical companies in Central Eastern Europe, and our activities incorporate all areas of the pharmaceutical value chain.

We at Egis Rompharma are looking for a proactive and commercial mindset driven Trade Marketing Manager to join our team in Romania.

The future Trade Marketing Manager will report directly to the Business Unit Manager and will be responsible for developing and executing trade marketing strategies that drive product availability, visibility, recommendation, and sell-out performance across pharmacy chains, wholesalers, independent pharmacies, and other OTC retail channels.

This role acts as the bridge between Brand Marketing and Sales, ensuring that brand strategies are effectively translated into customer-specific activation plans that increase market share, sales growth, and profitability.

Key responsibilities:

Develop and implement annual Trade Marketing plans aligned with company objectives and with Commercial strategy.

Translate brand strategies into specific customer activation plans.

Define priorities by channel, customer, and product category.

Identify growth opportunities and route-to-market initiatives.

Develop promotional campaigns, sell-out initiatives, loyalty programs, and customer engagement activities.

Ensure excellent execution of launches and seasonal campaigns.

Develop with Brand managers trade launch toolkit

Support negotiation processes with key pharmacy chains through compelling trade proposals.

Act as strong business partner for the key account manager and the brand managers.

Requirements:

University degree combined with directly relevant experience in customer/ trade marketing management.

Minimum 3 years of experience in a similar position within consumer health business structure with trade marketing responsibilities.

Experience working with pharmacy chains and key customers.

Proven experience in successful product launches.

Microsoft Office Competency

Understanding of financial KPIs

Planning skills – advanced level.

Fluent English spoken & written

B category driving license.

Ability to constantly challenge oneself and have a strong ‘can-do’ attitude.

Building relationships and connections.

What we offer:

Flexible working hours and partial home office possibility

Exposure to international projects and cross-functional collaboration

Opportunity to make a real impact in a leading healthcare company

Competitive base salary

Performance bonus

Company car

Life and Accident insurance

Meal voucher

Our mission is to serve people with all of our skills, ensuring that they live a long and healthy life.

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Job details

Seniority
Manager
Function
Marketing
Therapeutic area
Not listed
Location
Bucharest, RO
Employment type
Not listed

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 443 comparable Manager Marketing roles across 92 biopharma companies.

443Comparable roles tracked
409Currently active
92Companies hiring similar roles
51Countries represented

Salary context

113 of 443 peers report a salary range (USD, annualized)

Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.

This roleSubject Not listed on this posting
Highest disclosed · Associate Director Government Forecasting · Sandoz $160,300/yr – $297,700/yr
Peer group range $122,833 – $229,000 (median $199,500)

Where these roles are based

Top locations among the 443 comparable roles

United States173
China46
Japan34
India31
Poland21
Germany8

+ 45 more countries

Seniority mix

443 of 443 peers have a known seniority level

Manager313
Associate Director122
Associate8

Therapeutic area mix

106 of 443 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology43
Neuroscience17
Cardiovascular / CVRM10
Rare Disease10
Immunology8
Vaccines & Infectious Disease6
Gastroenterology4
Dermatology & Aesthetics3
Respiratory3
Ophthalmology2

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

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Notify me about similar jobs

Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.

How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

45%
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Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.