Sr Marketing Manager, Broad Market (Beijing, Beijing, CN)
About this opportunity
Position Summary
The Senior Broad Market Marketing Manager is responsible for driving sustainable growth across Broad Market channels through strategic planning, innovative business model development, portfolio optimization, and effective execution of commercial and marketing initiatives. The role serves as a key connector between Commercial Teams, CSO partners, distributors, and field organizations to maximize customer impact, optimize investments, and achieve business objectives.
Key Responsibilities
1. Broad Market Strategy Development and Business Planning
2. Business Model Innovation and Trade Marketing Optimization
3. Primary Market Program Execution and Activation
4. Strategic Partnership Management with Key Commercial Partners
5. Portfolio Strategy and Product Lifecycle Management
Qualifications:
Knowledge:
Strategic thanking skill- National level, MNC, 5 years marketing experience, different brand management experience;
National level commercial strategy manager
Portfolio management skill Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes
Rx, or OTC channel management experience
Multiple channel experience,
People Management skill: >2years people management skill, Preferred
B.S. and above, preferred with MBA
Education ：
Master level (Business or science degree)
Excellent command of written and spoken English and Chinese
Experience ：
National level, MNC, 5 years marketing experience, different brand management experience; or national level Promotion Managers for MNC pharmacy Channel, >3 Year National level commercial strategy manager
Portfolio management skill
Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes Rx
Multiple channel experience,
People Management skill: >2years people management skill, Preferred
Strategic thinking,
Innovation capability, out of box
Make things happen
Project management
Cross-functional company understanding
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 460 comparable Manager Marketing roles across 91 biopharma companies.
Salary context
131 of 460 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 460 comparable roles
+ 48 more countries
Seniority mix
460 of 460 peers have a known seniority level
Therapeutic area mix
107 of 460 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.