Social Media Marketing Manager (Beijing, Beijing, CN)
About this opportunity
Key responsibilities
本岗位负责患者教育与社交平台的整体运营与执行，通过高质量内容、社群运营与精准触达提升患者对疾病与健康管理的认知，驱动从认知到治疗行动的业务链闭环。
This role is responsible for overall operation and execution of patient education and social platform activities. Through high-quality content, community management, and precise outreach, it enhances patients’ understanding of their disease and health management and drives the full business chain from awareness to medical treatment action.
Qualifications
本科及以上学历，传播、公共卫生、药学、市场营销等相关专业优先； 3-6 年数字媒体 / 患者运营 / 医疗内容运营经验。
Bachelor’s degree or above, preferably in Communications, Public Health, Pharmacy, Marketing or a related field; 3–6 years of experience in digital media, patient engagement, or medical content operations.
3 年以上社交平台（如抖音、微信生态等）运营管理经验，有医药行业相关经验者更佳。 Over 3 years of experience in managing operations on social media platforms (such as TikTok, WeChat ecosystem, etc.), with experience in the pharmaceutical industry preferred.
具备成功的线上运营管理或患者增长项目经验。 Experience in successfully managing online operations or patient growth projects.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 729 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
135 of 729 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 729 comparable roles
+ 52 more countries
Seniority mix
729 of 729 peers have a known seniority level
Therapeutic area mix
136 of 729 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.