( Senior ) Marketing Manager-Hema
About this opportunity
-Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. -Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.
· Support with high quality and timely marketing input from the market and implement tactical plans/projects to maximize the value of the brand(s) through lifecycle management.· To ensure the long-term presence of the product portfolio in the pharmaceutical market in line with strategic goals.· To identify priority market segments and target customer groups to support brand strategy and product positioning.· To analyze medical and marketing information relating to company products, including benefits, market share, positioning versus competitors and marketing strategies for defined target groups.· To study the socio-demographic characteristics of consumers, their needs, attitudes and consumption patterns related to strategic products.· To plan product promotion tactics and develop action plans, media plans and promotion approaches, while ensuring financial discipline in accordance with approved budgets.· To support demand planning and forecasting activities within the area of responsibility, including annual marketing planning, rolling forecasts and monthly business planning.· To develop and organize events and support the successful launch and implementation of new products in line with approved plans.· To prioritize resources and activities, establish appropriate processes and KPIs to monitor execution, and regularly report progress and insights to key stakeholders.· To ensure alignment and consistent ways of working across the Customer Marketing team.· Support the Head of Marketing in developing the annual budget and managing monthly financial forecasts of total investments.· Reporting of technical complaints/adverse events/special case scenarios related to Novartis products within 24 hours of receipt.· Support product sample management activities where applicable and permitted by local requirements.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 705 comparable Manager Marketing roles across 117 biopharma companies.
Salary context
130 of 705 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 705 comparable roles
+ 52 more countries
Seniority mix
705 of 705 peers have a known seniority level
Therapeutic area mix
135 of 705 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.