Senior Marketing Manager - Established Medicines
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#LI-HybridThe Senior Marketing Manager (SMM) - Established Medicines supports the development and execution of customer-centric marketing strategies in the assigned brand(s)/therapeutic area. The role collaborates closely with Marketing Strategy leaders, cross-functional partners, and agency teams to translate brand objectives, customer insights, and business priorities into integrated marketing plans, campaigns, tactics, content, and experiences.This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 10-20% travel as defined by the business (domestic and/or international).
Key Responsibilities:Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.Develop working knowledge of the brand, disease state, audience, and customer needs to support relevant activations, content, and personalized experiences.Contribute to the sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery. Essential Requirements:Bachelor’s degree in a related field; PharmD or MBA preferredMinimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or HealthcareDemonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.Experience in supporting high-performing brands in highly competitive categories within the USExperience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and ComplianceStrong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred. Desirable Requirements:Relevant therapeutic area experienceNovartis Compensation Summary:The salary for this position is expected to range between $126,000 and $234,000.00 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 744 comparable Manager Marketing roles across 115 biopharma companies.
Salary context
140 of 744 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 744 comparable roles
+ 52 more countries
Seniority mix
744 of 744 peers have a known seniority level
Therapeutic area mix
138 of 744 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.