(Senior) Brand Manager- NS

Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.

Job Description 职务描述Prepares content of Integrated Brand Teams and Launch Teams.Responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the business objectives of the brand(s).Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.Identify market insights, unmet needs and potential opportunities through approved market research, data analysis and compliant customer interactions.Executes central marketing activities as well as regionally initiated marketing activities.Monitor product performance and the external environment using appropriate tools, and adjust marketing plans or recommend appropriate actions, where required, to support agreed business objectives.Collaborate with relevant cross-functional teams to develop an objective understanding of the healthcare landscape, treatment centres and external experts within the relevant disease area, in accordance with applicable policies and functional responsibilities.Identify the unmet needs of relevant patient segments and understand the impact of the disease across the patient journey, based on appropriate market research and aggregated insights.Support and coordinate, under the direction of the responsible Regulatory, Patient Safety and/or Medical functions, the timely and compliant distribution of approved regulatory and safety communications, including RMP educational materials and DHCPLs, in accordance with local and global requirements.Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.