Regional Product Manager
About this opportunity
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Shanghai, China
Job Description:
职位概述
区域产品经理（Regional Product Manager, RPM）负责在所属区域内，基于公司整体战略及中央市场策略，制定并推动区域产品学术推广与品牌发展策略。通过对疾病领域、政策环境及市场动态的深入洞察， 建立深化 区域关键意见领袖（KOL） 合作关系 ， 整合多方资源，构建合规、以患者为中心的学术推广体系，提升品牌学术影响力与可持续市场表现。
主要职责
中央 策略落地 及区域策略指定 ： 基于公司战略及中央市场策略，结合区域特征，制定差异化的产品学术推广策略及年度/季度行动计划 。 系统开展疾病领域、政策环境及竞争格局分析，持续输出洞察并优化策略 。 推动策略高质量落地，并建立数据驱动的评估与优化机制
学术 推广 与平台搭建 ： 参与及支持全国学术项目在区域的落地，确保关键信息传递一致且合规。主导区域学术活动体系建设，包括但不限于 城市会 院际产品信息研讨会 、区域论坛及创新学术形式 。建立活动评估与反馈机制， 实现 关键策略的执行、反馈与改进闭环 管理 。
关键客户（KOL）管理： 建立并持续深化区域关键意见领袖（KOL）及学术群体的专业合作关系 。 支持专家在全国及区域平台开展学术交流，推动高质量学术内容输出 。 基于学术价值与合规要求，探索多元化合作模式，提升区域学术影响力
合规 医学信息 传递 ： 在合规框架下，支持医疗卫生专业人士获取及时、准确的药品及疾病管理信息 ， 协助临床合理使用药品， 收集、反馈药品临床使用情况、药品不良反应及临床需求等信息。
预算 与资源 管理 ： 统筹区域市场预算规划与分配， 确保资源使用合规 并 ，并符合业务 优先级要求 ，加强费用规范管理及风险控制。
跨部门协同与赋能：联动 销售 医药代表 、医学事务（MA）、 法务 /合规、市场准入（MA & GA）、客户关怀（CCM/HCC）及 BOPE 等部门紧密协作， 推动跨职能团队围绕共同目标协同执行，提升整体组织效能。为一线团队提供品牌策略、疾病与产品相关的专业知识支持及合规培训，强化规范执行能力 。
任职资格及录用条件
具有医学、药学或相关专业大学统招本科及以上学历 ；
5 年及以上医药行业相关工作经验；具备 2 年以上区域市场或产品管理经验者优先 ；
具备扎实的市场洞察与数据分析能力，能够基于数据驱动策略制定（如市场细分、竞争分析等） ；
优秀的沟通与谈判能力，具备 KOL 管理与学术沟通经验 ；
良好的跨部门协作与项目管理能力，能够在复杂环境中推动项目落地 ；
具备高度责任感与自驱力，认同以患者为中心的价值理念，具备良好团队管理与赋能一线能力 ；
按照公司要求完成入职及相关岗位培训并达到考核要求；
在入职30天内，配合公司完成并通过《医药代表管理办法》备案；
在入职60天内申请获得支付商务差旅费用的招商银行公务卡。
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 440 comparable Manager Marketing roles across 108 biopharma companies.
Salary context
114 of 440 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 440 comparable roles
+ 46 more countries
Seniority mix
440 of 440 peers have a known seniority level
Therapeutic area mix
100 of 440 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.