Regional Marketing Manager, APAC EP
About this opportunity
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Singapore, Singapore
Job Description:
Role Summary
Execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance. Partner with cross-functional teams (medical, sales, commercial operations, market access, and local affiliates) to tailor campaigns, enable field teams, and measure impact in market. Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations.
Key Responsibilities
Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns, in line with globally defined strategies
Lead regional market segmentation, customer journey mapping, and targeting for key APAC markets, in line with global frameworks
Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.
Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.
Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
Manage external agencies and vendors for creative, digital, and market research projects.
Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
5+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
Experience working with cross-functional teams and supporting local affiliates across multiple markets.
Skills & Competencies
Strategic marketing mindset with strong commercial orientation.
Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
Excellent communication and influencing skills across cultures and seniority levels.
Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
Fluent in English; additional APAC language(s) an advantage.
Strong analytical skills and ability to translate data into actionable insights.
Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).
Reporting & Stakeholders
Reports to: Head of APAC Marketing (or designated regional commercial lead).
Key partners: Global brand team, local affiliate marketing leads, medical affairs, sales, market access, commercial operations, regulatory/compliance.
has context menu
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 460 comparable Manager Marketing roles across 91 biopharma companies.
Salary context
131 of 460 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 460 comparable roles
+ 48 more countries
Seniority mix
460 of 460 peers have a known seniority level
Therapeutic area mix
107 of 460 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.