About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Аanalyze and monitor brand, market and competitors to inform and adjust brand strategy
Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
Prioritize and foster a test-and-learn environment.
Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
Proactively monitor key data to feedback and propose strategic planning/tactics adjustment.
Develop brand/market strategy with specific timelines, budgets and stakeholder responsibilities, and aligned with global strategy
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
Keep regular In-field team’s training with marketing messages. Work closely with In-Field team to meet their needs, communicate strategy and service their issues.
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
Identify areas for own development and work with management to pursue.
Other duties as assigned by manager
Perform Forecasting and Budgeting (Plan, Update and monthly ADS)
Project Management
Translate strategy to implementation tactics, communicate clearly and allocate responsibilities to cross functional team members
Manage interaction with sales (KAM)
Ensure timelines are met and financial results are maximized/ optimized
Maintain quality and work within ethical guidelines set by corporate / division / affiliate / market standards
External Customer Development
Identify key stakeholders at each step of patient flow/product value chain (KOLs, physicians, patients, Government, payers, health agencies, etc)
Develop short/long term partnerships and ensure opportunities to ensure implementation of brand and market strategies
Qualifications
Relevant university degree
Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 741 comparable Manager Marketing roles across 130 biopharma companies.
Salary context
179 of 741 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 741 comparable roles
+ 50 more countries
Seniority mix
741 of 741 peers have a known seniority level
Therapeutic area mix
160 of 741 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.