Marketing Mgr
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Career Category
Marketing
Job Description
Marketing Manager
职位目标（Job Purpose）
负责品牌战略及市场计划的制定与执行，通过市场分析、客户洞察及跨职能协作，推动品牌发展、客户价值提升及业务目标实现。
核心职责（Key Responsibilities）
一、市场分析与客户洞察
收集并分析市场环境、竞争动态及相关业务信息，为品牌策略制定提供支持。
识别市场机会、潜在风险及增长驱动因素，并形成业务建议。
持续跟踪市场趋势及客户洞察，支持业务决策及品牌规划。
二、品牌策略与规划
基于市场洞察、品牌目标及业务需求，支持品牌策略及年度市场计划制定。
参与品牌战略、客户策略及品牌定位相关工作的制定与优化。
支持产品生命周期管理，推动品牌价值持续提升。
三、市场活动与项目管理
根据市场策略及年度计划执行市场活动和重点项目。
支持品牌层面市场活动规划与执行，并跟踪活动效果。
开发和优化市场活动内容、客户互动方案及传播材料。
跟踪项目绩效指标及活动效果，并持续优化执行方案。
四、利益相关方管理与跨职能协作
建立并维护重点内外部利益相关方关系。
与医学、BU、准入、BAI及其他相关团队保持紧密合作，推动项目实施。
收集并整合跨职能团队反馈，推动市场策略有效执行。
支持全球策略本地化实施及最佳实践分享。
五、财务管理
按公司规定合理制定预算，并按计划实施完成，确保资源的合理和有效利用。
跟踪市场活动预算和项目投入情况，提升资源使用效率。
六、自我发展与合规管理
遵守公司政策及相关法律法规要求。
持续提升市场营销专业能力、行业知识及业务能力。
主动分享经验与最佳实践，促进团队共同成长。
任职资格（Qualifications）
教育背景
本科及以上学历；
医学、药学、市场营销、商业管理等相关专业优先。
工作经验
5年以上市场营销或相关工作经验；或具备2年以上咨询经验，并同时拥有3年以上市场营销或相关工作经验。
具有制药行业相关经验优先；
具有项目管理及跨职能协作经验优先。
核心能力（Competencies）
市场分析与客户洞察能力
品牌规划与策略执行能力
市场活动及项目管理能力
利益相关方管理能力
商业敏锐度与业务分析能力
沟通协作与影响力
诚信与合规意识
英语书面沟通能力，口语流利者优先
.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1343 comparable Marketing roles across 167 biopharma companies.
Salary context
349 of 1343 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1343 comparable roles
+ 57 more countries
Seniority mix
1087 of 1343 peers have a known seniority level
Therapeutic area mix
261 of 1343 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Notify me about similar jobs
Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
Or follow a whole field: get every new Marketing job in China, and choose locations and companies.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.