Marketing Manager- Skinvive
About this opportunity
Company Description
About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
Develop and execute Skinvive brand strategy, annual brand plan, and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market.
Lead B2B2C campaign planning and conversion design, translating brand strategy into integrated initiatives that connect HCP/clinic engagement, consumer education, consultation conversion, and treatment adoption.
Build business conversion models across the end-to-end funnel, including institution activation, clinic operation enablement, patient journey optimization, consumer acquisition, and repeat-treatment retention.
Design and implement clinic operation toolkits and project, consultation scripts, training materials, digital touch points, and performance dashboards to improve in-clinic execution and commercial conversion.
Identify consumer insights, market trends, competitive dynamics, and business opportunities, and convert insights into actionable campaigns, content strategies, and channel activation plans.
Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects, defining objectives, aligning resources, piloting solutions, measuring impact, and scaling successful models.
Work closely with sales, medical, training, digital, commercial excellence, legal, compliance, agency partners, and key accounts to ensure seamless cross-functional alignment and execution excellence.
Manage marketing budget, project timelines, vendor deliverables, and compliance review processes to ensure high-quality execution in accordance with company policies and local regulations.
Qualifications
Bachelor degree or above in marketing, business, medical science, pharmacy, life sciences, or related fields.
8+ years of marketing experience, preferably in medical aesthetics, healthcare, dermatology, consumer healthcare, beauty, or premium consumer brands.
Proven experience in brand strategy, campaign planning, digital/social activation, consumer conversion, or business transformation projects.
Experience working with clinic, chain institution, key account, or clinic operation models is highly preferred.
Strong strategic thinking with the ability to translate brand ambition into clear business priorities, campaign architecture, and executable growth plans.
Solid understanding of B2B2C conversion logic, including HCP/institution engagement, clinic operation improvement, consumer education, lead generation, consultation conversion, and repurchase/retention.
Strong 0-to-1 project leadership capability, able to define ambiguous business opportunities, build project frameworks, coordinate resources, pilot new models, and drive implementation from concept to scale.
Excellent cross-functional communication and stakeholder management skills, with the ability to influence sales, medical, training, agencies, key accounts, regional teams, and compliance partners.
Strong analytical capability, commercial acumen, and data-driven mindset, able to monitor campaign results, funnel performance, customer behavior, and ROI to continuously optimize business outcomes.
High ownership, agility, and problem-solving capability, with the ability to manage multiple priorities in a fast-changing business environment.
Good written and verbal English communication skills.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 440 comparable Manager Marketing roles across 108 biopharma companies.
Salary context
114 of 440 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 440 comparable roles
+ 46 more countries
Seniority mix
440 of 440 peers have a known seniority level
Therapeutic area mix
100 of 440 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.