Marketing Manager - Philadelphia, PA

Location: Philadelphia, PA (2-3 days/week on-site expectation)

Are you looking for a highly impactful HCP Omnichannel Marketing Manager role where you can help shape the digital and customer engagement strategy for the GSK Meningitis Vaccines Portfolio? If so, this role could be an excellent opportunity to consider.

As an HCP Omnichannel Marketing Manager for the GSK Meningitis Vaccines Portfolio, you will lead key projects focused on developing and optimizing insight-driven HCP omnichannel promotional tactics across 3 Meningitis Vaccine brands. The candidate should be a self-starter with a passion for creating customer-centric, competitive, compliant, and innovative marketing campaigns that support business objectives and improve HCP engagement.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include…

Lead development of assigned HCP omnichannel promotional tactics across the GSK Meningitis Vaccines Portfolio, including project briefs, channel plans, content journeys, and promotional materials that deliver on brand strategy and business objectives

Bring a strong understanding of the evolving omnichannel marketing landscape, including emerging capabilities such as AMO and CDP, and identify opportunities to apply new technologies to strengthen HCP engagement and campaign performance

Create and deliver robust digital media plans in partnership with Media Agency that deliver innovative, compliant materials to effectively engage HCPs

Partner across relevant stakeholders, including Medical, Legal/Regulatory, Operations, Analytics, and agency partners

Translate market research, HCP insights, performance data, and channel analytics into actionable omnichannel strategies that address marketplace needs and support portfolio priorities

Lead cross-functional teams of internal and external partners, including creative, media, digital, scientific communications, and promotional agencies, to drive high-quality execution

Work effectively and collaboratively as an equal partner across a matrix marketing organization, ensuring alignment across portfolio, brand, sales, and digital priorities

Measure, track, and optimize performance of key omnichannel tactics using defined KPIs, channel metrics, and campaign learnings

Work closely with HCP Marketing Director to ensure tactics align with and support Meningitis Portfolio strategies, brand objectives, and customer engagement goals

Why you?

Basic Qualifications:

BS/BA, preferably in Business /Marketing or Health Sciences related field

Minimum of 4 years of healthcare marketing or other relevant commercial experience, preferably including HCP marketing, omnichannel marketing, digital engagement, sales, training, communications, or agency experience in vaccines, pharmaceuticals, biotechnology, or healthcare

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

MBA

HCP marketing experience strongly preferred, particularly within vaccines, infectious disease, adolescent health, or primary care markets

Experience developing or executing omnichannel marketing campaigns, including email, media, website, social, and digital engagement tactics

Experience in vaccines, pharmaceuticals, biotechnology, or healthcare commercialization, including marketing strategy, customer engagement, market access, or portfolio planning

Project management experience with proven ability to handle multiple projects simultaneously and drive execution through cross-functional teams

Demonstrated analytical skills, including ability to understand drivers of performance, synthesize data and insights, and apply campaign measurement learnings to optimize future tactics

Budget management experience

Experience implementing projects within pharma, including copy approval, medical/legal/regulatory review, and promotional compliance processes

Experience managing external agencies, including creative, digital, media, CRM, scientific communications, and professional promotional partners

#LI-GSK

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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