About this opportunity
Job Description
Job Weighting%
Main Responsibilities
40-Management of marketing development of Therapeutical Area (TA) product portfolios
30-Management of Therapeutical Area (TA) marketing team
30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies
Major Responsibilities/Activities:
Management of marketing development of TA product portfolios
Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution
Integrate launch readiness plan and launch plan
Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brand marketing objectives
Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding
Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action)
Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis
Management of TA marketing team
Develop an effective marketing team that supports TA marketing & sales strategies/objectives (e.g. staffing and coaching etc.)
Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials
Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results
Attract , keep and develop marketing talents and manage team’s turn over
Close/effective cooperation with Sales team and cross functional team
Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies to get sales team buy in.
Provide onsite coaching and training support to Local Marketing Managers/Supervisors (LMM/LMS)and inspire them to execute marketing strategies with local adapted promotion activities to achieve sales goals.
Directs the close cooperation between marketing and sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking.
Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance.
REQUIREMENTS:
Industry experiences: Minimum 10 years working experience in Pharmaceutical industry
Position experiences:
Around 5 years of central marketing experiences in the multinational company
Minimum 1 year marketing management background
Experience in Gastro, Pancreatic/Biliary surgery is a plus
Language Skills: Fluent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Open minded with good communication skills
Good team leadership skills & project management skills
Strong commercial feeling and analytical skills
COMPETENCIES:
KEY PERFORMANCE INDICATORS
Hard
Sales Revenue and Margin
Market Share
Quality of BU marketing expense budget control
Product Contribution and Growth in BU
People Attrition within BU sales team
Develop and maintains high level of interaction with Regulatory and Pricing Authorities
Soft
Organization climate
People management & development
COMPANY Leadership Profile/Competencies
COMPANY Core Values
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 510 comparable Manager Marketing roles across 116 biopharma companies.
Salary context
130 of 510 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 510 comparable roles
+ 45 more countries
Seniority mix
510 of 510 peers have a known seniority level
Therapeutic area mix
113 of 510 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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Get an email when we spot other openings like this one – same job function, comparable seniority, roles you'd actually want to see.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.