About this opportunity
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Main Responsibilities:
Manages market research needs for products or therapeutic areas within the organization.
Conducts and manages primary and secondary market research projects, including labeling and advertising.
Provides marketing insight and direction to optimize strategic products
Analyzes data and makes strategic recommendations.
Contributes to annual business plan and maximizes market potential. Interprets and translates scientific clinical data into commercial implications.
Directs the development of company marketing plan and supporting sales activities for specific products or product lines including assessment of potential markets.
Establishes pricing strategies, develops budgets and monitors expenditures.
May develop short and long-range strategies for product expansion. Interfaces with Product Development, Production and Manufacturing to develop new products or enhance existing products or product lines.
May act as a technical advisor for specific products.
Oversees market analysis, monitors competitive activity, and identifies customer needs. Defines vision, strategies, and tactics.
Selects, develops and evaluates employees to ensure the efficient operation of the function.
Education/Qualifications
Bachelor above
Medical, marketing, commerce preferred
Adapt well to different cultures and business styles
Collaborative and supportive approach to teamwork
Good understanding and strong commitment
Innovate and highly self-motivated to drive results
Strong learning agility
Job Required Competencies
MNC background
7-10 years’ experience in marketing and/sales
7 years Pharmaceutical or relevant marketing experience preferred
Strong communication and presentation skills in Chinese and English (oral and writing)
Strong execution capability, cross-functional communication
Excellent communication and presentation skills in Chinese and English (oral and writing)
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1381 comparable Marketing roles across 163 biopharma companies.
Salary context
318 of 1381 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1381 comparable roles
+ 55 more countries
Seniority mix
1079 of 1381 peers have a known seniority level
Therapeutic area mix
239 of 1381 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.