Marketing Lead Oncology (Ingelheim, Germany, Rheinland-Pfalz)
About this opportunity
The Position
Join our talented and dedicated Oncology Commercial team at Boehringer Ingelheim, where we are redefining oncological healthcare to enable people to thrive. As Marketing Lead within the Global Brand Team, you will shape and drive the global marketing strategy, ensuring successful launch preparation, sustainable brand growth, and seamless integration of marketing into the Integrated Asset Plan (IAP). You will collaborate across functions and geographies to create customer-centric strategies, align global and focus country priorities, and support long-term brand value realization.
Be a part of our mission to deliver innovative solutions to improve the lives of patients with serious oncological illness.
Tasks & responsibilities
In this role, you will lead the development and execution of the IAP, ensuring integration of customer insights, competitive intelligence, and multichannel engagement strategies into the global brand strategy.
As part of the Global Brand Team, you will define brand positioning, value propositions, messaging, and lifecycle strategies aligned with commercial objectives and therapeutic area priorities.
By ensuring continuous review of market performance, market research, and customer insights, you will identify growth opportunities, unmet needs, and strategic priorities.
Within your area of responsibility, you will collaborate with focus countries to co-create globally applicable strategies and support launch readiness.
With a focus on omnichannel engagement, you will champion digital marketing metrics and customer experience approaches that create meaningful customer value.
When executing lifecycle and indication planning activities, you will optimize launch sequencing and long-term value realization for the brand and portfolio.
Additionally, you will lead and develop a high-performing marketing team while fostering trust, collaboration, psychological safety, accountability, and results orientation.
Requirements
Graduate degree in Business, Economics, Health Economics, Medicine, Pharmacy, Finance, Natural Sciences, or a related discipline.
Master degree or equivalent; MBA preferred.
Experience in Oncology Marketing on Global and OPU or Regional level is a must, US Marketing experience is a plus
Long term experience in marketing within human pharma and proven experience in marketing leadership positions.
Several years of experience in customer experience management and/or digital marketing.
Familiarity with marketing technology, particularly marketing automation systems.
Leadership experience in developing and leading global marketing teams.
OPU and/or regional marketing experience.
Demonstrated expertise in global marketing strategy, brand development, customer-centric messaging, competitive intelligence, and commercialization.
As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.
Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.
Ready to contact us?
If you have any questions about the job posting or process - please contact our HR Direct Team, Tel: +49 (0) 6132 77-3330 or via mail: hr.de@boehringer-ingelheim.com
Recruitment process:
Step 1: Online application - The job posting is online until November 16th, 2026.
Step 2: Virtual meeting in the period from mid of November till mid of December
Step 3: On-site interviews beginning in January
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1381 comparable Marketing roles across 163 biopharma companies.
Salary context
318 of 1381 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1381 comparable roles
+ 55 more countries
Seniority mix
1079 of 1381 peers have a known seniority level
Therapeutic area mix
238 of 1381 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.