Marketing and Sales Planning & Analysis Specialist (Banja Luka, BA, 78000)
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Marketing and Sales Planning & Analysis Specialist
Location: Banja Luka
About the Role:
As a Marketing and Sales Planning & Analysis Specialist, you will provide analytical support to the business by monitoring sales and market performance indicators, preparing analyses, and participating in planning and budgeting processes. In this role, you will consolidate data from various sources, analyze results and variances, and provide insights that help Marketing and Sales teams make better-informed business decisions.
Key Responsibilities:
Monitor key Marketing and Sales performance indicators and prepare regular and ad hoc analyses, reports, and presentations covering sales, sell-out, market performance, products, competitors, pricing, and marketing activities
Coordinate the preparation of budgets and sales and sales cost forecasts, monitor their performance, and prepare variance analyses against budgets, forecasts, and previous-period results
Prepare investment feasibility analyses for new products and provide analytical support in the preparation of business plans
Analyze business results and variances, identify potential underlying causes, and propose activities aimed at improving business performance. Integrate data from internal and external sources to identify relevant market trends, risks, and opportunities
Design, propose, implement, and monitor operational reporting processes within the Marketing Information System, and recommend statistical and analytical methods and tools for monitoring sales, market performance, sell-out, and marketing expenses
Collect, organize, and process data required for analyses and reporting; prepare reports on sell-out and inventory levels at wholesalers and pharmacies; participate in developing segmented databases in line with business needs; and verify the accuracy and quality of data used for reporting and analysis
Monitor commercial activities with customers, provide support for activities related to the tender sales channel, and participate in preparing the required tender documentation
Maintain and update master data in SAP and other relevant systems within the scope of responsibility
Qualifications:
Bachelor’s degree in Economics, Organizational Sciences, Engineering, or another relevant field.
At least one year of relevant work experience.
Conversational level of English.
Advanced knowledge of MS Office.
What we offer:
Private health insurance, with the option of preferential coverage for family members.
Continuous professional development through professional training and learning opportunities.
Access to a language-learning platform offering 14 foreign languages through various learning formats and conversation courses.
Personalized mental health and well-being support through the Kyan Health app.
New Year bonus.
Only candidates selected for the next stage of the recruitment process will be contacted.
Job details
How this role compares
Computed from every other active Sales role in our database, not just this employer's listings.
We currently track 4709 comparable Sales roles across 209 biopharma companies.
Salary context
949 of 4709 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 4709 comparable roles
+ 73 more countries
Seniority mix
2034 of 4709 peers have a known seniority level
Therapeutic area mix
1137 of 4709 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Open in 2 locations
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
Matched on job function only -- seniority, specialty, and location weren't confirmed as aligned.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.