Junior Brand Manager

Mylan, Lda.

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

SUMMARY OF ROLE

The   Jr   Brand Manager Pharmacy is responsible for defining and executing the local brand and portfolio strategy for the assigned Generic   portfolio and selected Consumer Healthcare brands   (Gold Collagen Brand) , ensuring alignment with business objectives while adapting global priorities to the specific dynamics of the Portuguese pharmaceutical market .

The role requires a deep understanding of the Portuguese pharmaceutical and pharmacy environment, including Generic medicines and selected Consumer Healthcare categories, customer needs, pharmacy channel dynamics, pricing and reimbursement framework, healthcare policies, competitive landscape, wholesalers, distribution   models   and consumer trends.

Working in close collaboration with Commercial, Medical Affairs, Market Access, Regulatory, Supply Chain and Finance, the Brand Manager translates strategic priorities into effective commercial initiatives, ensuring excellence in execution while continuously   monitoring   business performance and adapting plans to evolving market conditions .

KEY   RESPONSIBILITIES   AND FUNCTION

Brand & Portfolio Management

Define and implement the local strategy for the assigned Generic portfolio and selected Consumer Healthcare brands, ensuring alignment with business   objectives   and the specific commercial dynamics of each category.

Manage products throughout their lifecycle, including launch preparation, growth, maturity, portfolio   optimization   and loss of exclusivity.

Adapt brand strategies, customer engagement   approaches   and commercial priorities according to the different regulatory, competitive and consumer dynamics of Generic   medicines   and Consumer Healthcare products.

Develop integrated brand plans and tactical initiatives that maximize commercial performance and long-term portfolio value.

Contribute to portfolio prioritization and recommend investment allocation based on business potential, customer   needs   and market attractiveness.

Identify   opportunities for portfolio expansion,   optimization   and sustainable growth.

Strategy ,   Positioning   &   Commercial   Excellence

Translate global strategic priorities into locally relevant commercial strategies adapted to the Portuguese healthcare environment.

Develop differentiated value propositions that strengthen product competitiveness beyond price, including quality, reliability, supply   continuity   and customer partnership.

Continuously evaluate market evolution and adjust brand strategies according to customer   behavior , competitive   activity   and healthcare policy developments.

Define clear   objectives ,   KPIs   and success measures to   monitor   strategic execution.

Market   &   Customer   Insight s

Develop and   maintain   an in-depth understanding of the Portuguese Generic pharmaceutical market and relevant Consumer Healthcare categories, including pharmacy dynamics, wholesaler strategies, pricing evolution, consumer   trends   and competitor activity.

Analyze   market trends, customer insights, sales   data   and competitive intelligence to   identify   risks,   opportunities   and strategic recommendations.

Monitor product launches, substitution trends, tender outcomes and competitor initiatives to proactively adapt portfolio strategies.

Generate actionable insights that support business planning and commercial decision-making .

Cross ‑ Functional   Leadership

Lead cross-functional collaboration with Commercial, Medical Affairs, Market Access, Regulatory, Supply Chain and Finance to ensure successful implementation of portfolio strategies.

Act as the brand   lead   within cross-functional project teams, ensuring alignment across all business functions.

Support Sales teams through clear strategic direction, training   initiatives   and development of customer-focused value propositions.

Collaborate with Supply Chain and Forecasting teams to   optimize   product availability and demand planning .

Execution & Customer Engagement

Lead the development and implementation of promotional materials, customer engagement   initiatives   and sales support tools, ensuring consistency with brand strategy and compliance requirements.

Coordinate marketing campaigns and internal communication activities supporting commercial priorities.

Deliver brand presentations, cycle   meetings   and strategic updates to internal stakeholders.

Ensure all promotional activities comply with internal policies and applicable regulatory requirements .

Financial & Business Performance

Manage the assigned marketing budget, ensuring effective allocation of resources and   optimal   return on investment.

Contribute to demand forecasting, business   planning   and scenario analysis.

Monitor business performance through KPIs, sales trends and financial indicators, recommending corrective actions and continuous improvement initiatives.

Support portfolio profitability through effective planning, investment   prioritization   and performance management

MINIMUM QUALIFICATIONS – EXPERIENCE, EDUCATION,   SKILLS   AND LICENSES/CERTIFICATIONS

Education:    Management , Marketing, Life Sciences or similar   ​ ​ Bachelor's degree or equivalent ​   ​

1- 2   Years’ experience on   Pharma Industry

Preferred:

1- 2   Years’ experience in Marketing & Brand Management  ​ ​

1- 2   Years’ experience  with Generic / Prescription Portfolio Management

​ ​1- 2   Years’ experience  with the Portuguese Generic Pharmaceutical Market  ​ ​

1- 2   Years’ experience with Market Analysis & Competitive Intelligence

1- 2   Years’ experience  with Cross-functional Project Leadership

1- 2   Years’ experience  with Budget Management & Forecasting

KWOLEDGE, SKILLS & COMPETENCIES

Strategic thinking and business acumen.

Understanding of the Portuguese pharmaceutical market and Generic medicines environment.

Strong analytical and problem-solving capabilities.

Ability to interpret market dynamics and translate insights into business actions.

Effective stakeholder management and communication skills.

Ability to influence cross-functional teams without direct authority.

Strong organizational and project management skills.

Results-oriented mindset with the ability to balance strategic planning and operational execution.

Advanced   proficiency   in Microsoft Office, particularly Excel and PowerPoint.

Fluent written and spoken English.

A t Viatris, we offer   competitive   salar ies , benefits   and   an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.