E-commerce Lead (Bangkok, Bangkok, TH)

About the Role

We are looking for an experienced and commercially driven E-Commerce Lead to accelerate our growth across digital commerce and digital health channels.

In this role, you will be responsible for developing and executing e-commerce and e-health strategies that enhance patient access, drive business growth, and create seamless customer journeys from awareness to consultation and purchase. You will work closely with cross-functional teams and external partners to shape the future of healthcare through innovative digital solutions.

This is an exciting opportunity for someone who thrives in a fast-paced environment, combines strategic thinking with hands-on execution, and is passionate about leveraging digital ecosystems to drive meaningful impact.

Key Responsibilities

Drive E-Commerce & Digital Health Growth

Develop and execute growth strategies across e-commerce, telemedicine, and digital health platforms.

Identify new business opportunities within emerging digital ecosystems.

Drive patient acquisition and commercial growth through integrated digital initiatives.

Optimize Customer & Patient Journeys

Design and enhance seamless online-to-offline customer experiences.

Improve conversion across websites, apps, and partner platforms.

Develop initiatives that strengthen engagement, retention, and patient support.

Lead Digital Demand Generation

Plan and manage performance marketing campaigns across digital channels.

Develop insight-driven content and campaigns that drive awareness, engagement, and conversion.

Continuously monitor and optimize campaign performance and ROI.

Build Strategic Partnerships

Establish and strengthen relationships with key e-commerce, telemedicine, and healthcare partners.

Collaborate on innovative campaigns and patient-centric solutions.

Manage external agencies, influencers, and strategic partners to maximize business impact.

Drive Data-Driven Decision Making

Monitor key performance indicators across the customer and patient funnel.

Translate data and insights into actionable business opportunities.

Ensure all activities are executed in alignment with compliance and regulatory standards.

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Life Sciences, Healthcare, or related disciplines.

Advanced degree (MBA or equivalent) is considered an advantage.

Experience

Minimum 5 years of experience in pharmaceutical, healthcare, digital health, or e-commerce industries.

Proven track record in driving growth through digital commerce channels.

Experience working with e-commerce platforms, telemedicine providers, online pharmacies, or healthcare service partners.

Strong understanding of customer acquisition, conversion optimization, and digital marketing.

Experience working in a regulated environment is highly preferred.

Skills & Competencies

Strong commercial acumen and growth mindset.

Strategic thinker with excellent execution capabilities.

Analytical and data-driven approach to decision making.

Customer- and patient-centric mindset.

Excellent stakeholder management and influencing skills.

Strong communication and collaboration abilities.

Adaptability, innovation, and continuous learning mindset.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

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