E-commerce Lead (Bangkok, Bangkok, TH)
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About the Role
We are looking for an experienced and commercially driven E-Commerce Lead to accelerate our growth across digital commerce and digital health channels.
In this role, you will be responsible for developing and executing e-commerce and e-health strategies that enhance patient access, drive business growth, and create seamless customer journeys from awareness to consultation and purchase. You will work closely with cross-functional teams and external partners to shape the future of healthcare through innovative digital solutions.
This is an exciting opportunity for someone who thrives in a fast-paced environment, combines strategic thinking with hands-on execution, and is passionate about leveraging digital ecosystems to drive meaningful impact.
Key Responsibilities
Drive E-Commerce & Digital Health Growth
Develop and execute growth strategies across e-commerce, telemedicine, and digital health platforms.
Identify new business opportunities within emerging digital ecosystems.
Drive patient acquisition and commercial growth through integrated digital initiatives.
Optimize Customer & Patient Journeys
Design and enhance seamless online-to-offline customer experiences.
Improve conversion across websites, apps, and partner platforms.
Develop initiatives that strengthen engagement, retention, and patient support.
Lead Digital Demand Generation
Plan and manage performance marketing campaigns across digital channels.
Develop insight-driven content and campaigns that drive awareness, engagement, and conversion.
Continuously monitor and optimize campaign performance and ROI.
Build Strategic Partnerships
Establish and strengthen relationships with key e-commerce, telemedicine, and healthcare partners.
Collaborate on innovative campaigns and patient-centric solutions.
Manage external agencies, influencers, and strategic partners to maximize business impact.
Drive Data-Driven Decision Making
Monitor key performance indicators across the customer and patient funnel.
Translate data and insights into actionable business opportunities.
Ensure all activities are executed in alignment with compliance and regulatory standards.
Qualifications
Education
Bachelor's degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Life Sciences, Healthcare, or related disciplines.
Advanced degree (MBA or equivalent) is considered an advantage.
Experience
Minimum 5 years of experience in pharmaceutical, healthcare, digital health, or e-commerce industries.
Proven track record in driving growth through digital commerce channels.
Experience working with e-commerce platforms, telemedicine providers, online pharmacies, or healthcare service partners.
Strong understanding of customer acquisition, conversion optimization, and digital marketing.
Experience working in a regulated environment is highly preferred.
Skills & Competencies
Strong commercial acumen and growth mindset.
Strategic thinker with excellent execution capabilities.
Analytical and data-driven approach to decision making.
Customer- and patient-centric mindset.
Excellent stakeholder management and influencing skills.
Strong communication and collaboration abilities.
Adaptability, innovation, and continuous learning mindset.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 1257 comparable Marketing roles across 151 biopharma companies.
Salary context
347 of 1257 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 1257 comparable roles
+ 55 more countries
Seniority mix
1006 of 1257 peers have a known seniority level
Therapeutic area mix
240 of 1257 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.