Country Brand Manager - Oncology
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ROLE SUMMARY
Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead.
Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Oncology portfolio
Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
Leads the cross functional brand/category team and is accountable for its effectiveness and performance
Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
Accountable for developing the organizational capabilities necessary to execute the strategic plan.
Responsible for the revenue and A&P forecasts and accurate tracking and monitoring
ROLE RESPONSIBILITIESAccountable Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies & get approval with key stakeholders.
Campaign Development: Select best fitting modules for country needs
Promotional Meetings: Manage compliance review of materials
Develop category operation Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios
QUALIFICATIONS
5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus.
Bachelor’s Degree; master degree or MBA desired
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .

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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 460 comparable Manager Marketing roles across 90 biopharma companies.
Salary context
131 of 460 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 460 comparable roles
+ 48 more countries
Seniority mix
460 of 460 peers have a known seniority level
Therapeutic area mix
106 of 460 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.