Communication Lead, Human Pharma (上海, 中国)
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About Corporate Functions
Corporate functions staff are the backbone of the company: talented, conscientious professionals who think outside the box and get things done. We set Boehringer Ingelheim's strategic compass to sustainable, reliable, innovative and customer-oriented. Internally, we ensure we have the employees' company needs covered so they can develop and grow here successfully. We also offer intelligent solutions and systems, overlook processes, investments and budgets, provide guidance to our businesses, and communicate to our internal and external stakeholders. We are proud of being a strategic partner to our business functions.
Job Responsibilities:
-Product Communications:
Develop internal and external communication strategy in line with product/TA business objectives, based on deep understanding and insight on the product/TA, industry dynamics and media trend.
Plan and execute internal and external communication activities/projects for responsible brand/TA
Develop and maintain core communication documents for responsible brand/TA, including key messages, QA, etc.
-Media Relations & External Stakeholder Engagement:
Develop and implement media relations strategy to expand media network and strengthen key journalist relationships;
Proactively identify storytelling opportunities and secure high-quality media coverage to increase share of voice;
Manage media inquiries, spokesperson coordination and media training
Monitor and analyze communication effectiveness, media coverage and stakeholder sentiment, and continuously optimize approach
-Reputation & Issues / Crisis Communication:
Support and contribute to crisis communication planning and response, including issue monitoring and message development
Protect and enhance company reputation through proactive issues management and risk mitigation strategies
-Internal Communications & Employee Engagement:
Support internal communication initiatives to ensure alignment of employees with company strategy and priorities;
Contribute to internal channels, campaigns, and leadership communication (e.g. town halls, leadership messaging)
Ensure alignment with global communication strategy and messaging, collaborate with business units, public affairs, branding and other functions to ensure integrated communication deliver
Job Requirements:
University degree or above with major in journalism, Communication,Chinese/English language.
5-8 years working experience in communication in MNCs, media, PR agency or related fields preferred
Strong strategic planning, implementation skills
Excellent Chinese & English writing skill
Good communication& interpersonal skills
Project management skills on planning, execution, agency management, creativity, cross-function coordination
Ability to translate business priorities into communication strategy and narrative
Work independently to produce quality results by deadlines in a fast-paced, rapidly changing, multiple-tasking environment
A good team player, able to work under pressure
Cross function alignment and coordination
Proactively moves forward and implements new ways of approaching work to improve efficiency and performance
Able to integrate internal& external resource to achieve better results
Able to identify the problem under high complexity and its root cause in own scope of areas.
Positive thinking
High learning agility
High self-motivation
Job details
How this role compares
Computed from every other active Communications & Public Affairs role in our database, not just this employer's listings.
We currently track 204 comparable Communications & Public Affairs roles across 67 biopharma companies.
Salary context
42 of 204 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 204 comparable roles
+ 25 more countries
Seniority mix
158 of 204 peers have a known seniority level
Therapeutic area mix
18 of 204 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.