Brand Manager - Specialty Marketing (Reading, GB, RG2 6GP)

STADA UK is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of STADA UK by living our values of Integrity, Entrepreneurship, Agility and One STADA.

STADA UK Specialty is going through a period of transformational change as we work towards our vision of creating a centre of excellence for Specialty in the UK by integrating two parts of the business. This role will have an important role to play in terms of shaping the future of our innovative and life changing specialty products that will help realise this vision.

If you want to work in an open culture where your uniqueness is valued and where you are empowered to make a difference to patients’ lives, join our Specialty Marketing Team.

STADA UK – Brand Manager | STADA UK Specialty Marketing

Reading |U.K.| Full-time | Permanent

 

About The Role

This is an exciting opportunity to join STADA UK's Specialty Pharmaceuticals team at a pivotal stage of growth. As Brand Manager, Specialty Marketing, you will lead the development and execution of strategic and tactical brand plans across the Specialty portfolio, driving commercial performance while improving patient outcomes. Working in a fast-paced, highly regulated environment, you will use customer and market insights to shape strategy, lead cross-functional Brand Teams, and deliver impactful marketing initiatives on time and within budget.

We are looking for an energetic and collaborative marketer who thrives in a purpose-led, high-performing environment. You will play a key role in growing our brands, strengthening stakeholder partnerships, and helping STADA succeed in highly specialised therapy areas.

 

How You Will Make An Impact

Drive brand strategy and growth

Develop and execute strategic and tactical brand plans that maximise commercial performance and improve patient outcomes.

Use customer, market, and competitor insights to identify opportunities and shape future brand direction.

Deliver impactful marketing campaigns

Create and implement integrated omnichannel campaigns that engage healthcare professionals and deliver measurable results.

Work with agencies and cross-functional partners to develop compliant, high-quality promotional materials.

Collaborate across the business

Lead cross-functional Brand Teams, partnering with Sales, Medical, Market Access, Regulatory, Supply Chain, and Finance to deliver brand objectives.

Build strong relationships with internal and external stakeholders to ensure successful execution of initiatives.

Optimise performance

Monitor brand performance, analyse market trends and customer insights, and use data to continuously refine strategy and improve results.

Support forecasting and demand planning to help ensure uninterrupted product supply for patients.

Champion excellence

Ensure all activities meet regulatory and compliance requirements while maintaining a patient-first mindset.

Contribute to a collaborative, high-performing team culture that values ownership, innovation, and continuous improvement.

What We Are Looking For

We're looking for a commercially minded pharmaceutical marketer who combines strategic thinking with strong execution. You'll be passionate about improving patient outcomes, enjoy collaborating across functions, and be motivated by delivering measurable results in a fast-paced, highly regulated environment.

You will bring:

A degree in Life Sciences, Business, Marketing, or a related discipline.

Experience in pharmaceutical marketing, ideally within the innovative specialty care sector, with exposure to neurology, Parkinson's disease, nephrology, or other specialist therapy areas being advantageous.

Experience supporting the development and execution of brand strategies and marketing plans in a regulated healthcare environment.

Strong understanding of brand planning, customer insights, market analysis, segmentation, and positioning.

Experience delivering omnichannel marketing campaigns, including digital engagement and customer-centric communications.

Strong analytical skills, with the ability to interpret market, sales, and customer data to inform business decisions.

Experience working collaboratively with cross-functional teams, including Sales, Medical, Market Access, Regulatory, and Supply Chain.

Knowledge of forecasting, demand planning, and the pharmaceutical product lifecycle.

Understanding of the UK pharmaceutical market, including market access, reimbursement, and compliance requirements.

A proactive, collaborative, and curious mindset, with the drive to take ownership, continuously improve, and make a positive impact for patients.

Excellent project management, communication, and stakeholder engagement skills, with the ability to manage multiple priorities.

How We Care For You

At STADA UK our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

💸 Competitive salary and annual bonus scheme.

🗝 Salary Sacrifice Pension Scheme offering 8% employer contribution rates.

⌚ Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.

🌴 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.

💉 Free winter flu jab.

🧠 Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.

⚡ Electric Car Scheme through Octopus Energy, plus free on-site EV charging.

🚲 Cycle to Work Scheme.

👪 Enhanced Family Leave.

🎉 Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.

#LI-AO1

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