Brand Manager - PET (Bracknell Forest, United Kingdom, Bracknell Forest)
About this opportunity
THE POSITION
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise.
You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs.
This is a hybrid role offered on a Permanent Contract.
TASKS & RESPONSIBILITIES
• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners
REQUIREMENTS
• Strong commercial focus and extensive marketing experience
• Previous veterinary marketing experience is required
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work
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Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 717 comparable Manager Marketing roles across 131 biopharma companies.
Salary context
175 of 717 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 717 comparable roles
+ 49 more countries
Seniority mix
717 of 717 peers have a known seniority level
Therapeutic area mix
155 of 717 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.