Associate Product Manager - Hematology and Oncology

Career Category

Marketing

Job Description

Associate Product Manager

Hong Kong

Live

What you will do

Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring for an Associate Product Manager for Hematology and Oncology in Hong Kong.

Live

What you will do

This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report directly to the Product Manager and Business Unit Lead. Some of the key deliverables will include:

Main Responsibilities :

Insight Generation

Initiate and conduct market research, when necessary, analyze findings and develop POA accordingly

Build network with key external stakeholders to gain insight about the unmet medical needs

Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities

Planning, Execution & Cross-Function Collaboration

Develop long-range forecasts, annual budget, and latest quarterly estimates with finance team

Develop and implement annual Country Brand Plan in full congruence with global guidance

Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)

Design and execute omnichannel promotional strategy in line with the approved local brand plan

With support from Value Access & Policy (VA&P), take the ownership to:

propose and execute pricing strategies of responsible product(s)

plan and execute hospital formulary listing activities (e.g., DAC & Safety Net listing)

design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)

Support VA&P manager together with medical to implement advocacy plan

Engage and enable (provide training, appropriate materials, etc.)  sales force to achieve brand aspiration (cycle and product meetings)

Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)

Coordinate competitive intelligence and drive competitive action plans

Manage promotional budget to ensure management result can be achieved

Recruit and manage external vendors

Track and report brand performance regularly based upon the agreed KPIs in local brand plan

Ensure all activities, campaigns, and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices

Competencies

Proven experience in leading and executing Omni channel marketing campaigns, targeted at HCPs and patients Be able to measure effectiveness of the omni channel activities

Provide guidance to sales teams on channel engagements for HCPs

Has people leading experience

Demonstrate collaborative energy to work well with the team and improve synergy

Demonstrate strong strategic thinking, industry knowledge and commercial attitude

Examine and understand issues from multiple perspectives or points of view, readily see inter-relationships and cause and effect relationships; take a systematic approach to successfully resolving all issues

Apply advanced communication and presentation skills

Communicate effectively at all levels both internally and externally, and (inter-) nationally

Apply advanced analytical and project management skills

Serve as a role model and resource to others in promoting open, honest, and cooperative relationships throughout the organization

Display strong organizational and time management skills; multi-tasks effectively; deliver on commitments in a timely manner

Take initiative and act pro-actively, enthusiastically, and creatively

Preferred to have relevant healthcare experience

Serve as a role model for Amgen Values

Win

What we expect of you

Basic Qualifications:

Minimum of 2 years of experience in industry (Hematology TA preferrable), with at least 1 years of experience in marketing function

Applicants with more extensive marketing experience may be considered for the position of Product Manager

Documented success in gaining or maintaining market leadership position

Financial and budgeting skills and experience

Computer skills (MS Office programs)

Fluency in English, both oral and written communications

Proficiency in Cantonese & Mandarin

Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being

Vast opportunities to learn and move up and across our global organization

Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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