Associate Director, Global Strategic Insights & Forecasting Partner
About this opportunity
Title:
Associate Director, Global Strategic Insights & Forecasting Partner
Company:
Ipsen Biopharmaceuticals Inc.
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
The Global Strategic Insights and Forecasting Partner is a key role within the Strategic Business Excellence team driving informed decision-making across the organization through comprehensive market analysis, forecasting and data-driven insights, working in close collaboration with the global functional brand team (Asset Team) to shape current and future business strategy.
The Global Strategic Insights and Forecasting Partner:
Is expected to generate and distill information from a variety of sources such as primary market research, competitive intelligence and market data to identify business issues, develop assumptions and recommend actions.
Will also provide insights and forecasting analytics to all key business planning processes of IPSEN (Annual Brand Planning, Annual Budget and Long-Range-Planning) in collaboration with global Finance partners, divisions and affiliates.
Is expected to work with a wide range of cross-functional stakeholders, especially the members of the Asset Team, including functional areas such as Commercial, Medical Affairs, Market Access, Regulatory, Finance, and R&D colleagues.
Will be integral to the day-to-day operational activities surrounding their respective brand and may work in partnership with the New Product Planning Leads ahead of global launches for new indications.
Is expected to identify and coordinate the collation of the best available data to support the commercial evaluation of the business cases submitted by the global Asset Team to the new governance bodies (Portfolio Steering Committee and Portfolio Committee).
Market Research: Propose relevant market research projects to address Asset Team strategic priorities & challenges
Lead the quantitative and qualitative market research activities within the Therapeutic area, including the development and approval of the annual market research plan
Monitor market research project execution and overcome any potential hurdles
In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best-in-class partners and innovative methodologies
In coordination with brand teams, communicate and integrate market research results in brand strategies and roll-out results to key countries to drive operational excellence
Performance Analytics: Lead Asset Team situational analysis, performance monitoring and business planning in collaboration with key markets (e.g. driving product positioning, marketing mix, etc.)
Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
Implement and monitor Key Performance Indicators
Consolidate data from internal and external sources to allow decision making
Propose improvements to brand performance monitoring activities (data sources, tools, systems)
Liaise with market data providers to ensure best available data is procured to inform brand performance
Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews
Ensure our Data Analytics tools are consistent and up to date with the latest KPIs at all times
Forecasting & Business Planning: Drive continuous improvement of our patient models to meet both global and local expectations
Populate and maintain the data of the forecasting models for all priority affiliates and indications across the lifecycle of the asset
Analyse patient and market trends in the run-up to key annual planning exercises (Annual Brand Planning, Annual Budget and Long-range-Planning)
Develop top-down perspective, guidance and assumptions on sales ambition for top affiliates by brand
Liaise with affiliates to collate feedback on bottom-up perspectives, refine assumptions and incorporate local data and insights where appropriate
Identify opportunities for further growth to be shared with senior global commercial stakeholders
Business Cases: Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market and competitive data is used to develop the business cases which are required
When appropriate, pro-actively champion and deliver ad-hoc market research projects to support business case generation activities
Liaise with the CI Lead to ensure thorough review of the competitor landscape has been conducted and incorporated into the commercial evaluation of all relevant indications
Coordinate inputs to ensure they inform sales forecasts and NPV evaluations
Knowledge Management: Maintain up-to-date information on our Knowledge Management Tool by regularly uploading latest deliverables and ensuring accurate tagging
Act as a KM champion by promoting and cascading contents to global and local teams, helping to maintain traffic to the tool
Stakeholder Management: Partner with key internal global and local stakeholders (e.g. Medical, BD, Franchise, Market Access, Sales Team and Marketing etc) to provide strategic solutions and insights
Make an effective contribution to the business, advising and challenging the Asset Team Leads to ensure robust plans/tactics/strategies are achieved
Partner with IT to ensure Data Analytics tools are meeting the needs of the Asset Team
Knowledge & Experience
· 8+ years working in the pharma industry and/or life-science consulting firms, ideally combining both local and global experience
· Successful experience/track record in business intelligence, market research and forecasting across a range of functions, seniority and geographical locations
· Extensive knowledge of specialty care markets, Hematology experience a plus
· Preferred: Experience working across US and ex-US markets, with demonstrated ability to build strong partnerships with US counterparts and incorporate local market insights into global strategies, forecasts, and business planning.
Industry
· MSc or PhD in Pharma/Medicine/Life sciences, Engineering or Business Administration
Language(s)
English
The annual base salary range for this position is $171,000-$210,000
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 496 comparable Associate Director Marketing roles across 111 biopharma companies.
Salary context
128 of 496 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 496 comparable roles
+ 44 more countries
Seniority mix
496 of 496 peers have a known seniority level
Therapeutic area mix
112 of 496 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.