Global Marketing Director, Rare Disease

Title:

Global Marketing Director, Rare Disease

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/   and follow our latest news on LinkedIn and Instagram .

Job Description:

Summary

The Global Marketing Director plays a key role in driving the business forward and supporting the affiliates   with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

Main Responsibilities & Technical Competencies

Global Brand Marketing :

Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches

Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting

Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs

Benchmarks against competitors and proposes corrective actions where appropriate

Continually reviews and consolidates competitive intelligence and customer insights

Execution of Brand Strategy:

Ensures close relationship with affiliates and strong understanding of local market dynamics

Works with partner agencies in driving the core campaign and materials

Drives local alignment with global brand strategy & initiatives

Supports affiliate teams with the roll out of global marketing plans and programs

Works with affiliates to identify key performance drivers and align on priority scenarios

Develops KPIs to measure impact of global marketing activities

Tracks functional execution of KPIs to deliver the global brand strategy

Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities

Market Insights and forecasting:

Supports the development of the market research plan and acts as the marketing point for identified market research projects

Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey.  Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights

Develops meaningful actionable insights that reflect the needs of all key customer groups

Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors

Monitors the product life cycle landscape to ensure awareness of new insights

In collaboration with decision support team develops the 5Y and long-range plan forecasts

Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen

Cross Functional collaboration:

Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities

Proactively seeks affiliate engagement and the sharing of best practices across the organization

Knowledge & Experience

Degree-level education, ideally in life sciences or in business studies

Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases

Global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany France, Italy, Spain, UK) or in North America (US, Canada)

Proven track record of marketing across multiple stages of a products life cycle

Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area

Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation

Strong and collaborative team player

Fluent English is compulsory

Ethics and compliance:

Complies with Company guidelines and country/industry standards on ethics and compliance

Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy

Acts as a role model for ethical behavior

The annual base salary range for this position is $191,000 - $280,000.

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.