Regional Sales Manager (Modern Trade) - (Mumbai, Maharashtra, IN)

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Regional Sales Manager (Modern Trade) -

Regional Sales Manager – West & North (Modern Trade)

Reporting To  - National Key Account Manager – Modern Trade

Location  - Mumbai (with travel across West & North regions)

Role Purpose

The RSM – West & North will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in West & North India. The role will act as the regional execution owner, translating national Key Account strategies into consistent on‑ground delivery, while leading and developing the regional sales team.

Key Responsibilities

1. Sales Delivery & Target Ownership

Own and deliver monthly, quarterly, and annual sales targets for the South & East regions across assigned Modern Trade accounts.

Drive primary and secondary sales in line with agreed account plans.

Track region‑wise performance versus targets and proactively close gaps.

2. Execution Excellence in Modern Trade

Ensure perfect execution of national/account‑level plans at regional and store level, including:

Assortment availability

Promo & scheme deployment

Visibility & POSM execution

Planogram and compliance adherence

Monitor and reduce out‑of‑stock (OOS) and ensure healthy inventory norms at DC and store level.

3. Team Management & Capability Building

Lead, coach, and performance‑manage the regional Modern Trade sales team (Sales Officers / TSOs / third‑party field force as applicable).

Ensure clear target allocation, daily/weekly reviews, and execution discipline.

Improve field capability through regular coaching and joint field work.

4. Stakeholder & Store‑Level Relationships

Build strong working relationships with regional buyers, regional managers, and store managers of Modern Trade chains.

Act as the escalation point for regional execution issues and ensure quick resolution.

Work closely with distributors and supply chain partners to ensure smooth replenishment.

5. Collaboration with Key Account Manager (KAM)

Partner with the KAM – Modern Trade to implement Joint Business Plans (JBPs) and key initiatives at the regional level.

Share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies.

Support new launches, pilots, and visibility initiatives as per national plans.

6. Reporting & Governance

Maintain robust reporting on sales, availability, promotions, and execution KPIs.

Ensure compliance to company policies, trade governance norms, and SOX/process requirements.

Key Skills & Competencies

Strong understanding of Modern Trade execution and operations

Hands‑on experience managing field sales teams

Commercial acumen with execution focus

Strong stakeholder management at store and regional levels

Analytical, disciplined, and process‑oriented approach

High ownership mindset with ability to work cross‑functionally

Education & Experience

Graduate / Post‑Graduate in Business, Marketing, or related field

8–10 years of sales experience, with at least 5 years in Modern Trade

Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains

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YOUR APPLICATION       Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Mumbai      Division: Consumer Health     Reference Code: 872167          Contact Us   + 022-25311234 ]]>