Diagnosis & MKT operation Excellence/ LMKT Lead
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Position Purpose
Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.
This role leads three strategic platforms across HBU:
Diagnosis Strategy & Diagnostic Ecosystem
Marketing Operation Excellence
Local Marketing (LMKT) Excellence
The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth.
Key Responsibilities
1. Lead Diagnosis Strategy and Dx-Tx Platform Development
Develop and execute the HBU diagnosis strategy to support future portfolio growth.
Responsibilities
Develop annual and long-term Diagnosis Strategy
Build Patient Identification programs and pathways
Drive Diagnostic Stewardship initiatives
Support Precision Therapy and AMS initiatives
Establish Diagnosis-to-Treatment (Dx-Tx) integration models
Develop diagnosis-driven customer engagement strategies
Identify emerging diagnosis opportunities supporting future business growth
Diagnostic Ecosystem Management
Build strategic partnerships with IVD and diagnostic companies
Drive joint business planning with diagnostic partners
Explore innovative Dx-Tx collaboration models
Lead diagnostic innovation pilots and solution programs
Evidence and Innovation
Drive diagnostic evidence generation initiatives
Explore AI-enabled diagnosis solutions
Identify opportunities for integrated diagnostic and treatment solutions
2. Lead Local Marketing (LMKT)
Act as the South LMKT leader to ensure effective strategy localization and execution.
LMKT Leadership
Lead and coordinate the LMKT network nationwide
Align national strategy with local market execution
Support regional business planning process
Facilitate cross-region collaboration and learning
Market Insights
Collect and consolidate local market insights
Identify regional opportunities and barriers
Monitor competitive developments and customer trends
Best Practice Replication
Identify successful regional initiatives
Develop replication models and toolkits
Promote execution consistency across regions
Accelerate local innovation adoption
3. Lead Marketing Operation Excellence
Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.
Strategic Planning Excellence
Performance Management
Marketing Governance
Capability Building
4. Drive Commercial Innovation
Support HBU marketing transformation through innovative commercial approaches.
Responsibilities
Accelerate AI adoption in marketing activities
Support digital engagement transformation
Explore new commercial models and partnerships
Drive data-driven decision making
Pilot innovative customer engagement programs
Qualifications
Education
Bachelor's degree or above
Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred
MBA preferred
Experience
Required
8-12+ years pharmaceutical or healthcare industry experience
Minimum 5 years in marketing, sales mgmt.., or business leadership roles
Experience leading cross-functional projects
Proven track record in strategy execution and business delivery
Preferred
Experience in one or more of the following areas:
Anti-infectives/Diagnostics
Marketing Excellence
Regional Marketing Management
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Bus Dev & Strategic Planning
Job details
How this role compares
Computed from every other active BD&L & Strategic Planning role in our database, not just this employer's listings.
We currently track 401 comparable BD&L & Strategic Planning roles across 79 biopharma companies.
Salary context
128 of 401 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 401 comparable roles
+ 36 more countries
Seniority mix
291 of 401 peers have a known seniority level
Therapeutic area mix
65 of 401 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
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How we calculate "similar"
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Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.