Consumer Activation Manager - Vaccines

Role Purpose

Lead the consumer activation agenda for the Dengue vaccine portfolio by creating awareness, driving demand generation, improving vaccine adoption, and building sustainable immunization ecosystems across India.

The role will be responsible for translating clinical and medical value propositions into impactful consumer engagement programs, leveraging digital, community, institutional, and partnership channels to accelerate vaccine uptake and support successful launch and scale-up of the vaccine portfolio.

Key Responsibilities

1. Consumer Strategy & Demand Generation

Develop and execute the national consumer activation strategy for the vaccine portfolio.

Identify key consumer segments, barriers to vaccination, and adoption triggers.

Build awareness-to-conversion journeys for target populations.

Design initiatives that improve vaccine intent, access, and uptake.

Drive measurable growth in vaccine demand through integrated activation campaigns.

2. Patient & Caregiver Engagement

Develop education programs targeting patients, caregivers, parents, and at-risk populations.

Build scientifically accurate yet consumer-friendly communication platforms.

Create content ecosystems across digital, social, community, and on-ground channels.

Improve consumer understanding of disease burden, prevention, and vaccination benefits.

3. Ecosystem Activation

Build partnerships with: Hospitals

Corporate wellness programs

Schools and educational institutions

Residential Associations

NGOs and public-health organizations

Digital health platforms

Create vaccination drives and community-based activation initiatives.

Strengthen vaccine adoption within priority ecosystems.

4. Launch Excellence

Serve as the consumer activation lead for new vaccine launches.

Partner with Marketing, Medical Affairs, Market Access, Public Affairs, and Commercial teams.

Ensure activation plans are aligned with launch milestones and adoption objectives.

Develop launch dashboards, KPIs, and activation scorecards.

Establish consumer feedback mechanism and improvisation plan.

5. Agency & Budget Management

Manage activation budgets and ensure effective allocation of resources.

Lead agency ecosystem across activation partners.

Deliver measurable ROI from consumer activation investments.

Key Stakeholders

Internal

Vaccines Head-Sales & Marketing

Head Consumer and Pharma Marketing

Brand Managers

Medical Affairs

Sales Leadership

Digital & Analytics Teams

External

Hospitals

Healthcare institutions

Corporate wellness partners

NGOs / Rotaries

Schools / Colleges and Residential Associations

Success Measures

Vaccine awareness levels

Consumer intent-to-vaccinate metrics

Vaccination adoption and conversion rates

Reach and engagement across activation channels

Number of ecosystem partnerships established

Campaign ROI

Contribution to vaccine launch and growth targets

Coverage of prioritized consumer segments

8 -10 years of experience in Consumer Marketing, Consumer Engagement, Demand Generation, Vaccine Marketing, Consumer Healthcare, FMCG, Healthcare, or Digital Activation.

Strong experience in launching and scaling high-impact consumer activation.

Experience working with multiple channels including digital, field activation, partnerships, and community outreach.

Exposure to vaccines, preventive healthcare, consumer health brands preferred.

Education

MBA from a reputed institution.

Benfits Offered                                                 At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/