Brand Lead (Hochiminh City, VN, 70000)

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We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Working Environment and Location

At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Working Hours

Purpose and Scope

Define the strategic plan (medium-term brand plan) and the tactical plan (short-term marketing plan) of your product(s) in the care pathway

Ensure the operational implementation of the defined plans in compliance with the planned schedule and budget

Role and Responsibilities

Analyze the care pathway, including key players, the environment, and the market –

Develop and define Astellas' marketing strategy for the product in the care pathway

Define budget investment and media mix

Carry out the strategic plan (brand plan) and the marketing plan

Present strategic and tactical plans to dedicated internal contacts

Present and ensure the deployment of operational campaigns to the sales forces

Coordinate and implement marketing campaigns and communication around the care pathway (communication axes with the various actors and media mix) while ensuring compliance with regulations and Compliance

Develop and monitor all communication tools, including promotional materials

Define and monitor key performance indicators, including budget monitoring

Actively participate in the regional meetings of your product

Proactively communicate impactful information to the Brand Teams (BT) AVN, and APAC

Communicate and establish partnerships with key playersCollaborate cross-functionally with Sales, Medical, Market Access, Regulatory, and Compliance teamsEvaluate marketing and campaign effectiveness and identify improvement opportunities

Identify potential risks and ensure proactive compliance and governance

Continue:Role and Responsibilities

Essential Qualifications

Marketing Background

First experience in marketing in a similar position in the pharmaceutical industry

Fluency in English, read, spoken, written

Analytical and synthesis skills –

Organizational Ability and Prioritization

Curiosity and proactivity

Decision-making

Multi-project management and adaptability

Interpersonal skills and ability to work in a team

Leadership

Preferred Qualifications

Field experience is a plus

Knowledge of the therapeutic area is a plus

Scientific background is a plus

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