Senior Content Editor - Omnichannel

Job title: Senior Content Editor - Omnichannel

Lead Location: Hyderabad, India

% of travel expected: Travel required as per business need

Job type: Permanent and Full time

About the job

Strategic context:

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local Omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As a Senior Content Editor in the Content Operations Team, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize Omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

The overall purpose and main responsibilities are listed below:

To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end Omnichannel content creation/repurposing/localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s), process(es), and compliance expertise for Omnichannel pillar/GTMC. Perform background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Search Engine Optimization (SEO)-Search Engine Marketing (SEM), campaign analytics, CX surveys etc. as relevant for enhancing content generation framework and delivering high quality content. Manage multiple projects across multiple franchises or therapeutic areas.

Review scientific accuracy checks/validation (including support for Content Powerhouse) performed by junior editors to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory standards (MLR). Actively contribute in GenAI/Content Powerhouse initiatives (as relevant in the role) ideation sessions for content generation; review, edit and refine AI-generated content to meet high-quality standards and brand guidelines; integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings, user engagement, and accuracy; collaborate with the prompt expert to adjust prompts based on content quality, inputs from brand teams and audience engagement; write compelling headlines, calls-to-action, and content sections as needed to supplement AI-generated text; work closely with the graphic designer to ensure text and visuals are integrated seamlessly.

Support/guide junior editors for brand strategy/messaging plan (map stories) and channel agnostic modular content framework. Support/guide junior editors for modular content/retro modularization, claims and component review, and localization. Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content.

Coach junior editors for developing engaging, impactful, SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and Omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousals, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks). Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content.

People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; (2) Interact effectively with health care professionals as relevant; and (3) Constantly assist junior editors in developing knowledge and sharing expertise; (4) Partner with Leads to strengthen capabilities and support individual development plans; (5) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions; (6) Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements

Performance: (1) Provide content as per agreed timelines and quality and (2) Be a subject matter expert, coach, mentor, and assist fellow editors. Recommend, lead, and implement tactical process improvements within the department and division-wide

Process: (1) Develop complex scientific content (branded/unbranded); (2) Act as an Omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive content-need analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery

Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with Omnichannel/ GBTs/AoR/LexMex to prepare relevant and customized deliverables

About you

Experience: >4 years of experience in content creation in medico-marketing/medical/commercial/Omnichannel domain for the pharmaceutical/healthcare industry/digital platforms; Intermediate-Advanced level expertise in MS PPT/Excel/Word & Adobe is desirable; experience of developing digital content is preferred

Soft skills: Stakeholder management; communication skills; and ability to work independently and within a team environment

Technical skills:  Advanced ability to independently create medico-marketing content, creative storytelling, persona-based content derivatization/repurposing/localization, Omnichannel campaign/content derivatization, brand knowledge/understanding of brand messaging and guidelines Proficient in working with modular content, content tagging/digital asset management experience is preferred GenAI prompting/awareness of GenAI content framework and SEO optimization is preferred  . Strong understanding of cross-channel content delivery (web, mobile, social), knowledge of customer journey analysis, channel best practices expertise is preferred Advanced proficiency in MS PPT/Excel/Word & Adobe

Education: Advanced degree in life sciences/pharmacy/similar discipline

Languages: Excellent knowledge of English language (spoken and written)

Why choose us?

Bring the miracles of science to life alongside a supportive, future-focused team

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

Play a key role in shaping and optimizing our content strategy, driving business growth and achieving impactful results

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !

Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !