Senior Analyst- Brand Data Enablement

We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement.The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities, coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.

Key Responsibilities: Location: Hyderabad # HybridCRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpointsCross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalkIntegration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards)Migration wave readiness & coordination, including timelines, testing dependencies, stakeholder communication, and roadmap supportTesting & quality assurance across unit/integration/UAT with defined data-quality checkpointsAdoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governanceContinuous improvement to strengthen data quality, streamline integrations, and improve field user experienceEssential Requirements:Education: Bachelor’s degree in a relevant disciplineExperience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.)Strong understanding of pharma field operations (call planning, territory alignment, sample management, closed-loop marketing)Practical knowledge of CRM data models and configuration (objects, relationships, workflows, validation rules)Proven experience in CRM migration / platform transition / system consolidation (not just BAU administration)Hands-on exposure to data mapping and field-level crosswalk creationExperience coordinating end-to-end data integration flows (MDM, segmentation, analytics, reporting)Exposure to testing and quality assurance in migration contexts (UAT, defect tracking, test plans)Strong analytical mindset and ability to support data-driven decisions. Strong communication & stakeholder coordination skills . High attention to detail and documentation rigor.Desirable Requirement:CRM platform certifications (e.g., Salesforce Admin, Veeva CRM certification, or equivalent).Prior experience in US or global field operations teams within the pharma/life sciences industry.Experience with CRM-adjacent systems such as alignment/roster tools, incentive compensation, content management (CLM/Approved Email), or sample accountability platforms.Commitment to Diversity & InclusionWe are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Accessibility and accommodationNovartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.