Product Manager - Hematology

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Mumbai, India

Job Description:

Job Description – Product Manager, Hematology

Reporting To: Marketing Lead – Hematology

Role Purpose:

The Product Manager – Hematology will support the execution of strategic priorities across the Hematology portfolio, with accountability for Reimbursed Business strategy execution, brand marketing initiatives, congress and conference management, disease awareness programs, sales force capability building, and portfolio-wide project governance. The role will partner closely with Senior Product Managers and cross-functional stakeholders to ensure execution excellence, deliver impactful customer engagement initiatives, generate actionable business insights, and drive organizational effectiveness across the Hematology franchise.

Key Responsibilities:

1. Reimbursed Business (RB) Strategy & Execution

Support development and execution of Reimbursed Business strategy across the Hematology portfolio.

Work closely with Senior Product Managers, Medical Affairs, Market Access and Sales teams to drive reimbursement-focused initiatives.

Coordinate and track key RB projects and strategic priorities.

Monitor performance of reimbursed accounts and programs and identify opportunities for improvement.

Develop execution frameworks, communication materials and performance reviews supporting RB initiatives.

2. Brand Promotions, Strategic Initiatives & Analytics

Develop promotional and engagement materials in partnership with Medical, Regulatory, Legal and Compliance teams.

Support strategic initiatives across Darzalex and the Bispecifics portfolio.

Drive analytics, performance tracking and insight generation to support business decisions.

Monitor campaign effectiveness and recommend optimization opportunities.

Support planning and execution of key brand campaigns and customer engagement initiatives.

3. Hematology Conferences, Congresses & Customer Activations

Own end-to-end planning and execution of Hematology participation in third-party conferences and scientific meetings.

Lead promotional stalls, booth activities, scientific sessions, digital standees and customer engagement activations.

Manage agencies, vendors and internal stakeholders to ensure seamless execution.

Ensure all activities comply with organizational and industry requirements.

Conduct post-event evaluations and derive actionable insights.

4. Disease Awareness & Partnership Programs

Lead Hematology disease-awareness initiatives across priority tumor areas.

Support development and execution of strategic partnerships with professional societies, institutions and ecosystem stakeholders.

Drive omnichannel awareness and stakeholder engagement programs.

Monitor and evaluate campaign impact against defined KPIs.

5. Sales Force Training & Capability Building

Drive planning and execution of training programs across the Hematology portfolio.

Support development of product training, campaign briefings, launch readiness and competitive preparedness modules.

Build capabilities that enhance scientific knowledge and customer engagement effectiveness.

Monitor training outcomes and address capability gaps through targeted interventions.

6. Portfolio Governance & Strategic Project Management

Lead cross-functional strategic projects across the Hematology portfolio.

Serve as a central coordination point between Marketing, Medical Affairs, Sales, Market Access, Finance, Regulatory and external partners.

Drive governance processes, milestone tracking and action planning.

Maintain dashboards and trackers for leadership reviews and business updates.

Identify risks, bottlenecks and interdependencies and proactively drive solutions.

Support annual business planning, strategic reviews and launch readiness initiatives.

Preferred Qualifications:

MBA from a reputed institute with specialization in Marketing.

3–6 years of pharmaceutical marketing experience; Hematology or any other therapy experience is preferred.

Strong analytical, project management and stakeholder management skills.

Experience in congress management, promotional material development and field engagement initiatives.

Excellent communication and presentation skills.

Key Competencies:

Strategic Thinking

Business Acumen

Execution Excellence

Project Management

Stakeholder Management

Cross-functional Collaboration

Marketing Analytics

Brand Management

Congress & Event Management

Training & Capability Building

Learning Agility.

Ideal Candidate Profile:

A high-potential marketer with strong execution discipline, analytical rigor and the ability to manage multiple strategic initiatives simultaneously. The individual should be comfortable working across brands, collaborating with senior stakeholders, driving field execution and taking ownership of high-visibility projects that shape the growth trajectory of the Hematology franchise.

Key Performance Indicators (KPIs):

Reimbursed Business (20%)

Execution of annual RB initiatives: ≥95% completed on time

Monthly RB reporting: 100% on-time delivery

Strategic project milestone adherence: ≥90%

Stakeholder satisfaction: >4.2/5

Action-item closure within timelines: ≥90%

Brand Promotions & Analytics (20%)

Promotional material delivery: ≥95% on time

MLR approval efficiency: ≥90% approved within first/second review cycle

Strategic initiative execution: ≥90% versus annual plan

Analytics and business reviews: 100% on time

Congresses & External Engagements (20%)

100% execution of approved congresses

Budget adherence within ±5%

Vendor deliverables ≥95% on time

Post-event report within 10 working days

Stakeholder satisfaction >4.2/5

Disease Awareness & Partnerships (15%)

≥90% campaign plan execution

≥90% partnership milestones achieved

100% deployment of approved campaigns

Campaign review within 30 days

2,000–5,000 annual HCP engagement reach

Training & Capability Building (15%)

100% planned trainings delivered

≥95% completion rates

Average assessment score ≥85%

≥95% launch readiness certification

Field feedback >4.0/5

Portfolio Governance (10%)

≥90% strategic projects completed on time

100% governance reviews completed

100% leadership dashboards delivered on schedule

100% risk mitigation plans for critical projects.

Year 1 Success Metrics:

Execute 95%+ of annual Hematology marketing initiatives within agreed timelines and budget.

Deliver 100% of approved national congresses and conference activations.

Deliver 10–15 training interventions with 95%+ completion rates.

Maintain stakeholder satisfaction scores above 4.2/5.

Establish governance dashboards covering 100% of strategic Hematology initiatives.

Required Skills:

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies