Analyst, Social Media Intelligence
About this opportunity
#LI-HybridLocation: Hyderabad, India Join a high-impact global analytics team at the forefront of Social Media Listening (SML) and digital insights in healthcare.As an SML Analyst, you will play a key role in transforming large-scale digital and social data into meaningful insights that shape strategic decisions across brands, therapy areas, and markets. Your work will directly contribute to a deeper understanding of patient experiences, competitive dynamics, and evolving healthcare conversations.This role offers a unique opportunity to work at the intersection of data, healthcare, and innovation, while gaining exposure to AI-enabled analytics.
Key ResponsibilitiesSupport the delivery of Social Media Listening analysis, including:Brand and disease landscape analysisCompetitive intelligence and congress trackingPatient journey and audience insightsSocial media perception and campaign performance analysisTranslate stakeholder requirements into structured analytical outputsPerform qualitative and quantitative analysis to identify trends, patterns, and relevant insightsSupport end-to-end execution of assigned projects, ensuring adherence to timelines and quality standardsCollaborate with internal stakeholders to understand business needs and provide analytical supportSupport the development and maintenance of documentation, including standard operating procedures, quality checklists, and knowledge repositoriesComply with internal processes, including time tracking, KPI reporting, and applicable organizational policiesWork collaboratively with team members to support project delivery and knowledge sharingAI & Analytics CapabilitiesSupport the application of automation and AI-enabled approaches within Social Media Listening workflowsWork with large volumes of structured and unstructured data to support analysis and insight generationUtilize available tools and methodologies for activities such as data classification, tagging, and trend analysisStay updated on developments in digital analytics and AI relevant to Social Media ListeningEssential Requirements:MBA or full-time Graduation in Life Sciences, Pharmacy, Medicine, or related disciplines.2–3 years of experience in Social Media Listening, analytics, or market research, preferably in pharmaceutical or healthcare industryExperience working with Social Media Listening tools such as Sprinklr, Brandwatch, Talkwalker, or similar platformsStrong analytical and problem-solving skillsUnderstanding of pharmaceutical industry and regulatory environmentExperience working in a global or cross-functional environmentStrong communication skillsDesirable Requirements:AI-enabled analytics and automation: Hands-on experience with automation, AI-enabled workflows, tagging, classification, or trend analysis within analytics processes.Advanced SML use-case exposure: Prior experience in complex SML applications such as congress tracking, competitive intelligence, launch tracking, patient journey mapping, or campaign performance evaluation.Large-scale data handling: Comfort working with large volumes of structured and unstructured data to support scalable analysisInnovation and continuous learning mindset: Ability to stay updated on emerging digital analytics, AI, and social listening trends and apply them to improve ways of working.Knowledge management and capability building: Ability to contribute to SOPs, quality checklists, repositories, best-practice sharing, and team learning
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 524 comparable Marketing roles across 89 biopharma companies.
Salary context
136 of 524 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 524 comparable roles
+ 44 more countries
Seniority mix
414 of 524 peers have a known seniority level
Therapeutic area mix
126 of 524 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.