Ismail Al-Ghussein

Takeda, Head of Communications, ICMEA

Ismail comes from an extensive communications and public affairs background, with almost two decades of experience in both corporate and brand PR. He consulted for Google, Apple, Pfizer, and Nissan, to name a few, during his years at Ketchum and has been awarded multiple times, both regionally and globally, from esteemed institutions such as Sabre, Lynx, and MEPRA, in the field(s) of integrated communications. Shortly after his agency years, he led the entire communications suite for Kraft Foods, now Mondelez International, handling big brands such as Oreo, Cadbury, Milka, and Tang, inducing crisis management and stakeholder outreach. In PMI, he led the illicit trade prevention regional efforts and paved the way for the company's reduced-risk alternatives. He now heads the Communications department for Takeda in India, Commonwealth of Independent States, Ukraine, Turkey, Middle, and Africa (ICMEA), responsible for the development, integration, and implementation of a broad range of communications activities relative to the strategic direction and positioning of the organization and its leadership.

Articles by Ismail Al-Ghussein

For Building Trust and Credibility in the Pharma Industry, Communications will always be Key

Takeda's Head of Communications for ICMEA on why transparency, and navigating cultural differences across 38 countries, builds patient trust. See roles at Takeda.