About this opportunity
The Marketing Lead is accountable for building a high-performing marketing organization and ensuring exceptional launch readiness across the therapeutic area portfolio. The role leads and coaches brand managers to develop robust strategic plans, comprehensive launch readiness capabilities, and high-quality business reviews with local, regional, and global stakeholders. The Marketing Lead fosters an agile, innovative, and customer-centric culture, enabling teams to continuously evolve go-to-market models and commercial capabilities in response to changing market dynamics, healthcare ecosystem needs, and emerging technologies.Critical Leadership Competencies• Launch Excellence Leadership• Talent Development & Coaching• Strategic Agility• Innovative Go-to-Market Leadership• Enterprise Collaboration• Customer & Patient Centricity• Change Leadership
Major accountabilities: Develop and execute TA/Brand strategies and One Brand Plans aligned with regional and global priorities.Define and continuously evolve customer-centric go-to-market models, leveraging insights, market dynamics, competitive intelligence, and emerging opportunities.Lead launch excellence across the portfolio by coaching Brand Managers, ensuring robust launch readiness plans, risk mitigation, cross-functional alignment, and high-quality local, regional, and global reviews.Translate strategy into actionable brand plans with clear priorities, KPIs, resource allocation, and performance monitoring.Drive innovative omnichannel engagement, customer experience, and commercial models to maximize customer, patient, and business impact.Lead forecasting, financial planning, performance reviews, and investment optimization to deliver sustainable growth.Direct execution of marketing programs, including digital engagement, content deployment, patient initiatives, and key customer activities.Partner with Sales, Medical, Value & Access, and other functions to ensure integrated customer engagement, field readiness, and execution excellence.Build high-performing marketing teams through coaching, talent development, succession planning, and capability building.Champion agile ways of working, data-driven decision making, and adoption of innovative technologies and AI-enabled solutions.Foster enterprise collaboration and role model Novartis Leadership Expectations, integrity, accountability, compliance, and customer/patient centricity. Key performance indicators: TA sales, market share, and growth versus plan.Launch readiness review quality and launch performance and milestone achievementSuccessful launch execution and first-year launch performance versus plan.Brand Manager capability development and succession pipeline readiness.Team engagement, talent retention, and coaching effectiveness.Innovation adoption, including implementation of new engagement models, digital solutions, and AI-enabled initiatives.Patient activation metrics and quality of patient journey execution.International content re-use ambition rate, minimized local adaptation, and content tagging aligned with international guidance.Cross-functional alignment and delivery of performance cycle commitments.Quality and impact of insights feeding brand strategy.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 820 comparable Marketing roles across 118 biopharma companies.
Salary context
230 of 820 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 820 comparable roles
+ 53 more countries
Seniority mix
640 of 820 peers have a known seniority level
Therapeutic area mix
201 of 820 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
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How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.