(Sr.) Brand Manager, Allergan Aesthetics
About this opportunity
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets
Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends
Use market, customer, and business insights to influence brand decisions
Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals
Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment
Evaluate new product potential and market development opportunities
Build annual sales, profit, price, and expense forecasts/budgets
Achieve annual sales, margin, and market share goals
Forecast product requirements, identify supply risks, and develop contingency plans
Analyze market trends and sales potential, and provide monthly forecasts with action plans
Build and maintain relationships with key customers
Manage patient support programs
Handle complaints and suggestions related to assigned products
Ensure all business activities comply with legal, ethical, and company standards
Qualifications
Main requirements
University degree preferred
5+ years of marketing and sales experience in pharmaceutical companies
Experience with pre-launch marketing and disease awareness campaigns preferred
Strong business acumen and analytical skills
Strategic thinking ability
Ability to work cross-functionally
Strong presentation and stakeholder communication skills
Fluent in English, spoken and written
Proficiency in MS Word, PowerPoint, and Excel
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job details
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