Novartis Posted July 26, 2026

(Senior) Marketing Manager -Hema

Shanghai (Shanghai), China Regular
Marketing Manager

Novartis is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.

Major accountabilities: Support with high quality timely marketing input from the market and implement tactical plans / projects in order to maximize the value of the brand(s) through life cycle management -To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals -To identify the most effective market segments to promote products, the most promising target -To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.To study the socio-demographic characteristics of consumers, their needs, criteria and attitudes consumption patterns of strategic products.To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).Develop and organize events,create the planned level of distribution and systematic implementation of new products.Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved.Guarantee the same approach among the Customer Marketing team.Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt Distribution of marketing samples (where applicable ) Key performance indicators: Contributes to overall sales target.Budget responsibility for projects Manage and optimize relationships with all relevant stakeholders Minimum Requirements: Work Experience: Cross Cultural Experience.Operations Management and Execution.People Leadership.Project Management.Proven Ability to Develop trust-based relationships with key regional.stakeholders. Skills: Agility.Asset Management.Commercial Excellence.Cross-Functional Collaboration.Customer Orientation.Healthcare Sector Understanding.Influencing Skills.Marketing Strategy.Negotiation Skills.Operational Excellence.Priority Disease Areas Expertise.Product Lifecycle Management (Plm).Product Marketing.Stakeholder Engagement.Stakeholder Management.Strategic Partnerships. Languages :English.

Job details

Seniority
Manager
Function
Marketing
Therapeutic area
Not listed
Location
Shanghai (Shanghai), China
Employment type
Regular

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 265 comparable Manager Marketing roles across 60 biopharma companies.

265Comparable roles tracked
215Currently active
60Companies hiring similar roles
42Countries represented

Salary context

63 of 265 peers report a salary range (USD, annualized)

Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.

This roleSubject Not listed on this posting
Lowest disclosed · Senior Manager, NA Commercial Insights · Mylan Pharmaceuticals Inc. $95,000/yr – $193,000/yr
Highest disclosed · Associate Director, Marketing Program Governance · Novartis $160,300/yr – $297,700/yr
Peer group range $144,000 – $229,000 (median $183,250)

Where these roles are based

Top locations among the 265 comparable roles

United States111
China28
Japan19
India15
Taiwan9
Russia7

+ 36 more countries

Seniority mix

265 of 265 peers have a known seniority level

Manager177
Associate Director79
Associate9

Therapeutic area mix

75 of 265 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology26
Cardiovascular / CVRM9
Vaccines & Infectious Disease9
Neuroscience8
Rare Disease6
Respiratory6
Dermatology & Aesthetics4
Immunology4
Gastroenterology2
Ophthalmology1

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

60%similar
Gilead Sciences Shanghai Pharmaceutical Technology Co., Ltd. Shanghai, China Manager
Same function Same seniority Same country
60%similar
Gilead Sciences Shanghai Pharmaceutical Technology Co., Ltd. Chengdu, China Manager
Same function Same seniority Same country
60%similar
Pfizer Investment Co., Ltd. China Shanghai, China Manager
Same function Same seniority Same country
60%similar
Pfizer Investment Co., Ltd. China Shanghai, China Manager
Same function Same seniority Same country
60%similar
Pfizer Investment Co., Ltd. China Shanghai, China Manager
Same function Same seniority Same country
60%similar
Pfizer Investment Co., Ltd. China Shanghai, China Manager
Same function Same seniority Same country

How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

60%
Sr Manager, Marketing
Gilead Sciences Shanghai Pharmaceutical Technology Co., Ltd. · Shanghai, China · Manager
Function Therapeutic area Seniority Country
60%
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Pfizer Investment Co., Ltd. China · Shanghai, China · Manager
Function Therapeutic area Seniority Country
60%
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BMS (China) Investment Co · Shanghai, China · Manager
Function Therapeutic area Seniority Country
60%
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SACIC SH · Shanghai, China · Manager
Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.